Barriers to institutional adoption of new products innovation: A Case of precooked beans among schools in Rwanda

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cg.contributor.affiliationInternational Center for Tropical Agricultureen
cg.coverage.countryRwanda
cg.coverage.iso3166-alpha2RW
cg.coverage.regionAfrica
cg.coverage.regionMiddle Africa
cg.coverage.regionEastern Africa
cg.creator.identifierEliud Abucheli Birachi: 0000-0003-3444-549Xen
cg.identifier.doihttps://doi.org/10.17306/j.jard.2019.01199en
cg.issn1899-5241en
cg.issue2en
cg.journalJournal of Agribusiness and Rural Developmenten
cg.reviewStatusPeer Reviewen
cg.subject.ciatBEANSen
cg.volume52en
dc.contributor.authorMukamugema, Aliceen
dc.contributor.authorMshenga, Patience Mlongoen
dc.contributor.authorBirachi, Eliud Abuchelien
dc.date.accessioned2020-01-16T17:25:40Zen
dc.date.available2020-01-16T17:25:40Zen
dc.identifier.urihttps://hdl.handle.net/10568/106602
dc.titleBarriers to institutional adoption of new products innovation: A Case of precooked beans among schools in Rwandaen
dcterms.abstractThe concept of precooked beans was introduced in Rwanda in 2009, to counteract the disadvantage of too much energy and time consumption associated with dry beans preparation. However, their adoption has been dismal and little is known on the possible causes of this. Therefore, the purpose of this paper is to identify constraints impeding the adoption of precooked beans among secondary boarding schools in Rwanda. A multistage sampling procedure was used to interview 64 caterers of secondary boarding schools. Descriptive statistics were used to analyze constraints hindering the adoption of precooked beans among schools. Also, logistic regression was used to analyze factors influencing the willingness to adopt precooked beans in schools. The results showed 7 major constraints encountered by secondary boarding schools in adopting precooked beans and 5 factors statistically influencing the willingness of schools to adopt precooked beans. The study concluded that the lack of sufficient information, higher price, unavailability, distrust in sustainability claims, lower nutritional value, inconvenient packaging and inadequate storage are the major barriers to adoption of precooked beans in schools. Therefore, this study recommends producers of precooked beans to consider the abovementioned barriers in setting their marketing strategy to enhance the consumption of precooked beans among schools.en
dcterms.accessRightsOpen Access
dcterms.available2019-07-03en
dcterms.bibliographicCitationMukamugema, Alice ; Mshenga, Patience Mlongo & Birachi, Eliud Abucheli. (2019). Barriers to institutional adoption of new products innovation: A Case of precooked beans among schools in Rwanda. Journal of Agribusiness and Rural Development. 52(2): 139-146.en
dcterms.extent139-146en
dcterms.issued2019en
dcterms.languageen
dcterms.licenseOther
dcterms.publisherUniwersytet Przyrodniczy w Poznaniu (Poznan University of Life Sciences)en
dcterms.subjectrwandaen
dcterms.subjectbeansen
dcterms.subjectadoptionen
dcterms.subjectschoolsen
dcterms.subjectinnovation adoptionen
dcterms.subjectnew productosen
dcterms.typeJournal Article

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