Approach to encourage market actors to invest in food safety by stimulating consumer demand for safer maize flour in Kenya

CGIAR Research Program on Agriculture for Nutrition and Health. 2020. Approach to encourage market actors to invest in food safety by stimulating consumer demand for safer maize flour in Kenya. Reported in Agriculture for Nutrition and Health Annual Report 2020. Innovations.

Results were published and disseminated. This is the first experimental evidence on consumer demand over time for safely labeled food. Previous evidence has been either based on observational data or from studies which measure demand immediately after drawing study participants’ attention to food safety rather than over the long-term.