Motivating factors influencing youth smallholder farmers to adopt sweet potato seed technology: A means-end chain approach

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cg.contributor.affiliationInternational Potato Centeren_US
cg.contributor.donorCGIAR Trust Funden_US
cg.howPublishedGrey Literatureen_US
cg.subject.impactAreaGender equality, youth and social inclusionen_US
cg.subject.impactPlatformGenderen_US
cg.subject.sdgSDG 5 - Gender equalityen_US
dc.contributor.authorMayanja, Sarahen_US
dc.contributor.authorKwikiriza, Normanen_US
dc.contributor.authorMwende, Janeten_US
dc.contributor.authorOkello, Juliusen_US
dc.contributor.authorJagwe, Johnen_US
dc.contributor.authorSsekandi, Josephen_US
dc.date.accessioned2024-01-04T12:46:39Zen_US
dc.date.available2024-01-04T12:46:39Zen_US
dc.identifier.urihttps://hdl.handle.net/10568/136983en_US
dc.titleMotivating factors influencing youth smallholder farmers to adopt sweet potato seed technology: A means-end chain approachen_US
dcterms.abstractSweet potato, with its nutritional benefits, high yield, and fast maturity, holds great potential for addressing food scarcity in arid areas. However, smallholder farmers in these regions face challenges in preserving sweet potato seed, particularly after prolonged dry spells. Lack of effective storage methods and difficulty in maintaining quality seed impede farmers from fully harnessing the crop’s potential to enhance their food and income security. To address this issue, the Triple S (Sand, Storage, Sprouting) approach was introduced as a root-based technology for preserving sweet potato seed. Despite its availability, farmers have shown inconsistent adoption of this technology. To gain insights into the motivators for adopting or dis-adopting the Triple S, this study employed the laddering technique and interviewed 60 randomly selected male and female youth farmers, categorized as users and non-users of the technology. Interviews revealed the attributes, consequences, and values associated with the technology, uncovering the underlying mental constructs that influence the adoption decisions of young farmers and the values that shape those choices. The findings highlight that personal values such as a healthy life, happiness, social security, achievement of personal goals, and peace of mind drive the adoption of the Triple S. Specifically, only female users mentioned peace of mind as a significant motivator. On the other hand, non-use of the technology was associated with negative values, including perceptions of being unhealthy, unhappy, and ashamed. The study underscores the importance of understanding mental constructs in designing effective strategies for technology uptake and provides policy recommendations to address this matter.en_US
dcterms.accessRightsOpen Accessen_US
dcterms.audienceScientistsen_US
dcterms.bibliographicCitationMayanja, Sarah; Kwikiriza, Norman; Mwende, Janet; Okello, Julius; Jagwe, John; Ssekandi, Joseph. 2023. Motivating factors influencing youth smallholder farmers to adopt sweet potato seed technology: A means-end chain approach. Presentation. Presented at the CGIAR GENDER Conference 'From Research to Impact: Towards just and resilient agri-food systems', New Delhi, India, 9-12 October 2023. International Potato Centeren_US
dcterms.issued2023-10-11en_US
dcterms.languageenen_US
dcterms.licenseOtheren_US
dcterms.publisherInternational Potato Centeren_US
dcterms.subjectyouthen_US
dcterms.subjectagricultureen_US
dcterms.subjectresearchen_US
dcterms.subjectinnovation adoptionen_US
dcterms.subjectsweet potatoesen_US
dcterms.typePresentationen_US

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