Exploring future rice market segments and trait priorities in the face of climate change in Southeast Asia

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cg.authorship.typesCGIAR single centre
cg.contributor.affiliationInternational Rice Research Institute
cg.contributor.donorCGIAR Trust Fund
cg.contributor.initiativeMarket Intelligence
cg.contributor.programAcceleratorBreeding for Tomorrow
cg.coverage.regionSouth-eastern Asia
cg.coverage.regionAsia
cg.creator.identifierHarold Valera: 0000-0002-6475-3672
cg.creator.identifierRuvicyn Bayot: 0000-0003-4316-3865
cg.creator.identifierValerien Pede: 0000-0002-0178-6602
cg.creator.identifierMatty Demont: 0000-0001-9086-5654
cg.creator.identifierMelanie Connor: 0000-0002-9066-602X
cg.howPublishedGrey Literature
cg.number22
cg.placeMontpellier, France
cg.reviewStatusPeer Review
cg.subject.impactAreaClimate adaptation and mitigation
cg.subject.sdgSDG 2 - Zero hunger
cg.subject.sdgSDG 13 - Climate action
dc.contributor.authorValera, Harold
dc.contributor.authorBayot, Ruvicyn
dc.contributor.authorPede, Valerien
dc.contributor.authorDemont, Matty
dc.contributor.authorConnor, Melanie
dc.date.accessioned2025-06-02T08:27:24Z
dc.date.available2025-06-02T08:27:24Z
dc.identifier.urihttps://hdl.handle.net/10568/174900
dc.titleExploring future rice market segments and trait priorities in the face of climate change in Southeast Asiaen
dcterms.abstractRice production provides food security for billions of people in Southeast Asia (SEA). However, it is negatively influenced by changing climatic conditions, such as extreme weather events and increasing temperatures. This is exacerbated by increasing marginal cropping areas (e.g., those with high salinity, poor soil quality, high soil toxicity, etc.). There is thus a need to review and explore the current seed product market segmentation and the corresponding target product profiles for potential future requirements that increase climate mitigation and adaptation potential. This brief uses the findings from the latest research on farmer requirements and future climate change scenarios to identify future market segments and important traits that enhance sustainability and resilience in SEA. We used Impact Opportunities, Market Segments, and Target Product Profile (TPP) portals hosted in the Global Market Intelligence Platform (GloMIP) to offer background information on the relevance of the SEA rice market. Climate change scenario analysis points to adverse effects on rice production in SEA. Possible strategies could focus on including agronomic traits such as water-use efficiency, nutrient-use efficiency, and shifting to short-duration varieties in the TPPs. In addition, the recent increased importance of direct-seeded rice and the shift from transplanting to direct-seeding in Thailand could create a major change in the size of some transplanted market segments in Viet Nam and Myanmar vis-à-vis direct-seeded segments. Furthermore, two potential new market segments were identified: perennial rice and rice ratooning, which could help to address climate change.en
dcterms.accessRightsOpen Access
dcterms.audienceAcademics
dcterms.audienceCGIAR
dcterms.audienceDevelopment Practitioners
dcterms.audienceDonors
dcterms.audienceExtension
dcterms.audienceGeneral Public
dcterms.audienceNGOs
dcterms.audiencePolicy Makers
dcterms.audienceScientists
dcterms.bibliographicCitationValera, H. G., Bayot, R., Pede, V., Demont, M., & Connor, M. 2025. Exploring Future Rice Market Segments and Trait Priorities in the Face of Climate Change in Southeast Asia. Market Intelligence Brief Series 22, Montpellier: CGIAR.
dcterms.extent12 p.
dcterms.isPartOfMarket Intelligence Brief Series
dcterms.issued2025-05
dcterms.languageen
dcterms.licenseOther
dcterms.publisherCGIAR System Organization
dcterms.relationhttps://hdl.handle.net/10568/172536
dcterms.subjectrice
dcterms.subjectmarket segmentation
dcterms.subjectclimate change
dcterms.subjectplant breeding
dcterms.typeBrief

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