Market-based incentive mechanism for adoption of sustainable production standards throughout rice value chains, in Vietnam

CGIAR Research Program on Rice. 2020. Market-based incentive mechanism for adoption of sustainable production standards throughout rice value chains, in Vietnam. Reported in Rice Annual Report 2020. Innovations.

The market-based incentive mechanism was successfully piloted with 199 supermarket shoppers in Can Tho in the Mekong Delta in Vietnam. The methodology and full protocol are published in Food Policy and a follow-up study in Ho Chi Minh City was published in Rural 21.