Is personalized better: Digital advisory and productivity differentials in rice farming in Nigeria

cg.authorship.typesCGIAR and advanced research instituteen
cg.contributor.affiliationUniversity of Marylanden
cg.contributor.affiliationAfrica Rice Centeren
cg.contributor.donorCGIAR Trust Funden
cg.contributor.initiativeWest and Central African Food Systems Transformationen
cg.coverage.countryNigeriaen
cg.coverage.iso3166-alpha2NGen
cg.coverage.regionAfricaen
cg.coverage.regionWestern Africaen
cg.creator.identifierAminou Arouna: 0000-0001-9118-472Xen
cg.howPublishedFormally Publisheden
cg.identifier.urlhttps://ageconsearch.umn.edu/record/335967/en
cg.isijournalISI Journalen
cg.journalAgricultural & Applied Economicsen
cg.subject.actionAreaResilient Agrifood Systemsen
cg.subject.impactAreaNutrition, health and food securityen
dc.contributor.authorOwusu, E.S.en
dc.contributor.authorArouna, A.en
dc.contributor.authorNarrod, C.en
dc.date.accessioned2023-10-04T19:36:14Zen
dc.date.available2023-10-04T19:36:14Zen
dc.identifier.urihttps://hdl.handle.net/10568/132134
dc.titleIs personalized better: Digital advisory and productivity differentials in rice farming in Nigeriaen
dcterms.abstractPersonalized extension advisory deliver information that are more compatible with farmer production conditions and has a better chance of adoption and impacts. We exploit a rich four-round experimental panel data on RiceAdvice, a decision support app that provides personalized information on soil fertility management and other agri cultural practices to rice farmers. We evaluate the impact of the app on technological, managerial, frontier yield, and fertilizer productivity differentials, while accounting for differences in production technologies possessed by the different treatment groups. Re sults based on the true random effects estimator suggest that exposure to RiceAdvice significantly increases the production possibilities and managerial performance of rice smallholders exposed to it (treated farmers), leading to an upward shift in the produc tion frontier for those same farmers. Exposed farmers also have higher mean fertilizer productivity compared to the unexposed, especially when bundled with fertilizer in puts. The impacts are stronger in the early years but wanes over time. Ensuring consistent access to the app as well as fertilizer input could help sustain the gainsen
dcterms.accessRightsOpen Accessen
dcterms.audienceCGIARen
dcterms.audienceDonorsen
dcterms.audienceScientistsen
dcterms.bibliographicCitationOwusu, E.S., Arouna, A. and Narrod, C. 2023. Is personalized better: Digital advisory and productivity differentials in rice farming in Nigeria. Agricultural & Applied Economicsen
dcterms.extent28p.en
dcterms.issued2023en
dcterms.languageenen
dcterms.licenseOtheren
dcterms.subjectproductivityen
dcterms.subjectdigital technologyen
dcterms.subjectriceen
dcterms.subjecttechnologyen
dcterms.subjectfarming systemsen
dcterms.typeJournal Articleen

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