Focus on customers? needs
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Language
en
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Review Status
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Open Access
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Full item pageCitation
CTA. 2002. Focus on customers? needs. Rural Radio Resource Pack 02/2. Wageningen, The Netherlands: CTA.
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Abstract/Description
A poultry farmer from South Africa explains how she has built up her business as a reliable supplier of poultry products, by focussing on the needs of her customers. This has included recruiting agents to sell her chickens, investing profits from the business in a vehicle to solve transport problems, developing a good system of communication with customers, and adding value to her chicken products.