Sweetpotato targeted product profiles alignment to market knowledge by NARS programs in Southern Africa

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cg.authorship.typesCGIAR and developing country instituteen_US
cg.authorship.typesCGIAR multi-centreen_US
cg.contributor.affiliationInternational Potato Centeren_US
cg.contributor.affiliationInstituto de Investigação Agrária de Moçambiqueen_US
cg.contributor.affiliationDepartment of Agricultural Research Services, Malawien_US
cg.contributor.affiliationZambia Agricultural Research Instituteen_US
cg.contributor.affiliationCrop Breeding Institute, Zimbabween_US
cg.contributor.affiliationInternational Maize and Wheat Improvement Centeren_US
cg.contributor.donorCGIAR Trust Funden_US
cg.contributor.initiativeMarket Intelligenceen_US
cg.contributor.initiativeAccelerated Breedingen_US
cg.coverage.countryMozambiqueen_US
cg.coverage.countryMalawien_US
cg.coverage.countryZambiaen_US
cg.coverage.countryZimbabween_US
cg.coverage.iso3166-alpha2MZen_US
cg.coverage.iso3166-alpha2MWen_US
cg.coverage.iso3166-alpha2ZMen_US
cg.coverage.iso3166-alpha2ZWen_US
cg.coverage.regionAfricaen_US
cg.coverage.regionSub-Saharan Africaen_US
cg.creator.identifierLennin Musundire: 0000-0002-6721-3735en_US
cg.howPublishedGrey Literatureen_US
cg.reviewStatusInternal Reviewen_US
cg.subject.actionAreaResilient Agrifood Systemsen_US
dc.contributor.authorMakunde, Godwillen_US
dc.contributor.authorMusundire, Lenninen_US
dc.contributor.authorTaula, Antonioen_US
dc.contributor.authorMtonga, Andrewen_US
dc.contributor.authorSerenje, Geralden_US
dc.contributor.authorPhilime, Memoryen_US
dc.contributor.authorLindqvist-Kreuze, Hanneleen_US
dc.date.accessioned2025-01-29T22:11:08Zen_US
dc.date.available2025-01-29T22:11:08Zen_US
dc.identifier.urihttps://hdl.handle.net/10568/172458en_US
dc.titleSweetpotato targeted product profiles alignment to market knowledge by NARS programs in Southern Africaen_US
dcterms.abstractTo enhance the efficiency and impact of sweetpotato breeding teams in Southern Africa the development and alignment of targetted product profiles to market segments was top priority in Mozambique, Malawi, Zambia and Zimbabwe. Multidisciplinary product development teams were constituted in each country to develop targetted product profiles, prioritize key traits that lead to adoption and increase performance of new varieties. The key results were each country developed two targetted product profiles which addressed the market requirements of the white flesh, drought, heat and salinity prone environments and orange flesh, drought, heat and salinity prone environments of southern Africa. The teams defined sweetpotato market segments in terms of size and dominant varieties per segment (release dates, market share, key strengths and weaknesses) for each country. NARS program assessment was carried out and improvement plans developed and documented for partner. One of cross cutting recommendations was strengthening collaboration with third parties to establish regular germplasm exchange with other NARES targeting similar target product profiles. Pathways to improve collaborations across countries were laid down, and one outcome was sharing of elite clones from International Potato Center breeding program in Mozambique to all countries for further testing and release by national partners.en_US
dcterms.accessRightsOpen Accessen_US
dcterms.audienceCGIARen_US
dcterms.bibliographicCitationMakunde, G., Musundire, L., Taula, A., Mtonga, A., Serenje, G., Philime, M., Lindqvist-Kreuze, H. 2024. Sweetpotato targeted product profiles alignment to market knowledge by NARS programs in Southern Africa. A Poster presented at the CGIAR Unitiative on Market Intelligence WP1-WP2 Workshop, 14-18 October 2024, Harare, Zimbabwe.en_US
dcterms.issued2024-10en_US
dcterms.languageenen_US
dcterms.licenseOtheren_US
dcterms.publisherCGIAR System Organizationen_US
dcterms.subjectmarket segmentationen_US
dcterms.subjectplant breedingen_US
dcterms.subjectadoptionen_US
dcterms.subjectsweet potatoesen_US
dcterms.typePosteren_US

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