Munda make over series II
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Date Issued
Date Online
Language
en
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Review Status
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Open Access
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Full item pageCitation
Chilambe, P.A.; Ghosh, A. (2024) Munda make over series II. 83 p.
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Abstract/Description
MMO Series II KAP & Audience Measurement data show a continued strong shift to preference for agricultural information on TV. • MMO amplified viewership grew from 1.9 million in Series I to 2.3 million in Series II. • A third of MMO viewers said that they found TV to be the most useful source of farming and agricultural information. • Valued topics in MMO Series II were: pest & disease management, climate information, improved seed varieties, financial literacy, good agricultural practice and gender considerations.
Author ORCID identifiers
Aniruddha Ghosh https://orcid.org/0000-0003-3667-8019
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