Is personalized better: Digital advisory and productivity differentials in rice farming in Nigeria

cg.authorship.typesCGIAR and advanced research instituteen_US
cg.contributor.affiliationUniversity of Marylanden_US
cg.contributor.affiliationAfrica Rice Centeren_US
cg.contributor.donorCGIAR Trust Funden_US
cg.contributor.initiativeWest and Central African Food Systems Transformationen_US
cg.coverage.countryNigeriaen_US
cg.coverage.iso3166-alpha2NGen_US
cg.coverage.regionAfricaen_US
cg.coverage.regionWestern Africaen_US
cg.creator.identifierAminou Arouna: 0000-0001-9118-472Xen_US
cg.identifier.urlhttp://ageconsearch.umn.edu aesearch@umn.eduen_US
cg.subject.actionAreaResilient Agrifood Systemsen_US
cg.subject.impactAreaNutrition, health and food securityen_US
dc.contributor.authorOwusu, S.E.en_US
dc.contributor.authorArouna, Aminouen_US
dc.contributor.authorNarrod, Clareen_US
dc.date.accessioned2023-06-29T17:53:32Zen_US
dc.date.available2023-06-29T17:53:32Zen_US
dc.identifier.urihttps://hdl.handle.net/10568/130945en_US
dc.titleIs personalized better: Digital advisory and productivity differentials in rice farming in Nigeriaen_US
dcterms.abstractPersonalized extension advisory deliver information that are more compatible with farmer production conditions and has a better chance of adoption and impacts. We exploit a rich four-round experimental panel data on RiceAdvice, a decision support app that provides personalized information on soil fertility management and other agricultural practices to rice farmers. We evaluate the impact of the app on technological, managerial, frontier yield, and fertilizer productivity differentials, while accounting for differences in production technologies possessed by the different treatment groups. Re sults based on the true random effects estimator suggest that exposure to RiceAdvice significantly increases the production possibilities and managerial performance of rice smallholders exposed to it (treated farmers), leading to an upward shift in the production frontier for those same farmers. Exposed farmers also have higher mean fertilizer productivity compared to the unexposed, especially when bundled with fertilizer in puts. The impacts are stronger in the early years but wanes over time. Ensuring consistent access to the app as well as fertilizer input could help sustain the gains.en_US
dcterms.accessRightsOpen Accessen_US
dcterms.audienceCGIARen_US
dcterms.audienceDonorsen_US
dcterms.audienceScientistsen_US
dcterms.bibliographicCitationOwusu, S.E. Arouna, A. and Narrod, C. 2023. Is personalized better: Digital advisory and productivity differentials in rice farming in Nigeria. Paper presented at the 2023 Agricultural & Applied Economics Association Annual Meeting, Washington, DC, 23-25 July 2023.en_US
dcterms.extent28 p.en_US
dcterms.issued2023-07-25en_US
dcterms.languageenen_US
dcterms.licenseOtheren_US
dcterms.subjectproductivityen_US
dcterms.subjectriceen_US
dcterms.subjectfarming systemsen_US
dcterms.subjecttechnologyen_US
dcterms.typeConference Paperen_US

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