Is personalized better: Digital advisory and productivity differentials in rice farming in Nigeria

cg.authorship.typesCGIAR and advanced research instituteen
cg.contributor.affiliationUniversity of Marylanden
cg.contributor.affiliationAfrica Rice Centeren
cg.contributor.donorCGIAR Trust Funden
cg.contributor.initiativeWest and Central African Food Systems Transformation
cg.coverage.countryNigeria
cg.coverage.iso3166-alpha2NG
cg.coverage.regionAfrica
cg.coverage.regionWestern Africa
cg.creator.identifierAminou Arouna: 0000-0001-9118-472Xen
cg.identifier.urlhttp://ageconsearch.umn.edu aesearch@umn.eduen
cg.subject.actionAreaResilient Agrifood Systems
cg.subject.impactAreaNutrition, health and food security
dc.contributor.authorOwusu, S.E.en
dc.contributor.authorArouna, Aminouen
dc.contributor.authorNarrod, Clareen
dc.date.accessioned2023-06-29T17:53:32Zen
dc.date.available2023-06-29T17:53:32Zen
dc.identifier.urihttps://hdl.handle.net/10568/130945
dc.titleIs personalized better: Digital advisory and productivity differentials in rice farming in Nigeriaen
dcterms.abstractPersonalized extension advisory deliver information that are more compatible with farmer production conditions and has a better chance of adoption and impacts. We exploit a rich four-round experimental panel data on RiceAdvice, a decision support app that provides personalized information on soil fertility management and other agricultural practices to rice farmers. We evaluate the impact of the app on technological, managerial, frontier yield, and fertilizer productivity differentials, while accounting for differences in production technologies possessed by the different treatment groups. Re sults based on the true random effects estimator suggest that exposure to RiceAdvice significantly increases the production possibilities and managerial performance of rice smallholders exposed to it (treated farmers), leading to an upward shift in the production frontier for those same farmers. Exposed farmers also have higher mean fertilizer productivity compared to the unexposed, especially when bundled with fertilizer in puts. The impacts are stronger in the early years but wanes over time. Ensuring consistent access to the app as well as fertilizer input could help sustain the gains.en
dcterms.accessRightsOpen Access
dcterms.audienceCGIARen
dcterms.audienceDonorsen
dcterms.audienceScientistsen
dcterms.bibliographicCitationOwusu, S.E. Arouna, A. and Narrod, C. 2023. Is personalized better: Digital advisory and productivity differentials in rice farming in Nigeria. Paper presented at the 2023 Agricultural & Applied Economics Association Annual Meeting, Washington, DC, 23-25 July 2023.en
dcterms.extent28 p.en
dcterms.issued2023-07-25en
dcterms.languageen
dcterms.licenseOther
dcterms.subjectproductivityen
dcterms.subjectriceen
dcterms.subjectfarming systemsen
dcterms.subjecttechnologyen
dcterms.typeConference Paper

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