CPWF Information and Communication Strategy DRAFT – for comments

VIctor, M and Tonya Schuetz. 2011. CPWF Information and Communication Strategy DRAFT – for comments. CPWF

The strategy is meant to provide an overall framework for how we use information and communication within CPWF and help basins, projects and topic working groups plan and develop their own strategies. The Strategy is predicated on the assumption that better investments (resources, financing and thinking) in information and communication will improve impact and effectiveness – and reach-­‐ of CPWF’s research. Communication and information in this strategy encompass a broad range of practices and approaches to bring about positive change. The topic includes: information management, strategic communication, public relations, development communication, advocacy, publishing and knowledge sharing. The strategy works internally and externally since it is recognized that effective internal communication in a research program is a pre-­‐requisite to achieving and ensuring effective external communication.