Embracing Web 2.0 and social media: A life-changing pathway for agricultural development actors

ICTs have transformed the way people communicate and interact. For people in rural areas this transformation has been life-changing: farmers are promoting their products on Facebook; extension services are using social media to reach out to clients; and NGOs are using social media tools to mount advocacy campaigns. Featuring a range of examples from ACP countries, this inspiring booklet includes testimonies on how Web 2.0 and social media have contributed to improved policy dialogue and advocacy, value chain development and the provision of information services.