Gendered mapping and consumer testing of steamed matooke in urban areas of Uganda

cg.authorship.typesCGIAR multi-centreen
cg.contributor.affiliationInternational Potato Centeren
cg.contributor.crpRoots, Tubers and Bananas
cg.contributor.donorCGIAR Trust Funden
cg.coverage.countryUganda
cg.coverage.iso3166-alpha2UG
cg.coverage.regionEastern Africa
cg.creator.identifierSusan Ajambo: 0000-0002-9033-691Xen
cg.creator.identifierSamuel Edgar Tinyiro: 0000-0001-6969-5697en
cg.creator.identifierEnoch Kikulwe: 0000-0003-2433-1704en
cg.identifier.doihttps://doi.org/10.4160/23096586rtbwp20221en
cg.issn2309-6586en
cg.subject.cipBREEDINGen
cg.subject.cipCLIMATE-SMART AGRICULTUREen
cg.subject.cipGENDERen
cg.subject.cipSOCIAL AND NUTRITIONAL SCIENCES SNSen
cg.subject.impactPlatformGender
dc.contributor.authorAjambo, S.en
dc.contributor.authorTinyiro, E.S.en
dc.contributor.authorKikulwe, Enoch Mutebien
dc.date.accessioned2022-08-23T01:15:33Zen
dc.date.available2022-08-23T01:15:33Zen
dc.identifier.urihttps://hdl.handle.net/10568/120603
dc.titleGendered mapping and consumer testing of steamed matooke in urban areas of Ugandaen
dcterms.abstractCooking banana or matooke is a key staple food for Ugandans, usually consumed in steamed form. Breeding interventions over the years have focused on increasing productivity for farmers especially in lieu of resolving constraints such as pests and diseases and adverse weather (drought). However, despite gains in productivity due to improved or superior cultivars, end-user uptake remained lukewarm. As a result, it was important to understand the underlying reasons for this leading to the studies that sought to investigate end-user preferences for the matooke consumed along the value chain beyond farmer fields. The current study focused on exploring the attributes of steamed matooke that are desirable or undesirable for urban consumers segregated by gender, age and income status. This approach is a useful precursor for targeted breeding of cultivars possessing consumers' preferred characteristics. The study was conducted in Kampala and Wakiso. First, a gendered food mapping involving use of Focus Group Discussions (FGDs) and Individual Interviews (IDIs) was conducted. This was followed by a consumer test with 381 consumers where four steamed matooke samples/cultivars were evaluated namely, Nakitembe, Kibuzi, Ntika and Mpologoma. Steamed-mashed matooke was the most consumed form (97%) and with the highest frequency of consumption (83%). Of the cultivars assessed Kibuzi was most-preferred during the FGDs and also had the highest mean overall liking in the consumer test (7.2). Ntika was least-preferred (5.9). However, differences were observed among income classes and gender groups (sex and age). High- and low-income consumers gravitate towards steamed Kibuzi while for the middle income it was Mpologoma. The females (adult and youth) showed more preference for Mpologoma while the males liked Nakitembe more. The mapping of sensory characteristics showed that the key drivers of overall liking were a yellow color; a nice aroma; attractive looking; sweet (delicious, not sweet like sugar); Homogeneous (one color); good taste and soft. Matooke taste proved a key determinant for the preference of steamed Kibuzi over the other steamed matooke. It is therefore important to unlock this attribute in terms of sensory quantitative descriptive analysis and physico-chemical characterization, to guide breeding efforts geared towards improving sensory acceptability of matooke cultivars. Differences were observed in preference among different income and gender categories. Therefore, breeders need to package appropriate products based on the preferences of the various socio-demographic segments, including by gender and income class groupings to enhance new cultivar adoption.en
dcterms.accessRightsOpen Access
dcterms.audienceAcademicsen
dcterms.audienceCGIARen
dcterms.audienceDevelopment Practitionersen
dcterms.audienceDonorsen
dcterms.audienceExtensionen
dcterms.audienceFarmersen
dcterms.audienceGeneral Publicen
dcterms.audienceNGOsen
dcterms.audiencePolicy Makersen
dcterms.audienceScientistsen
dcterms.available2022-01en
dcterms.bibliographicCitationAjambo S. Tinyiro, E.S. and Kikulwe, E.M (2022). Gendered mapping and consumer testing of steamed matooke in urban areas of Uganda. Lima (Peru). CGIAR Research Program on Roots, Tubers and Bananas (RTB). RTB Working Paper. No. 2022-1. Available online at: www.rtb.cgiar.orgen
dcterms.extent39 p.en
dcterms.issued2022-01en
dcterms.languageen
dcterms.licenseCC-BY-4.0
dcterms.publisherInternational Potato Centeren
dcterms.subjectgenderen
dcterms.subjectbreedingen
dcterms.subjectdroughten
dcterms.typeWorking Paper

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