A gendered conjoint analysis of tilapia trait preference rankings among urban consumers in Zambia: Evidence to inform genetic improvement programs

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cg.contributor.affiliationWorldFishen_US
cg.contributor.affiliationUniversity of Stirlingen_US
cg.contributor.donorCGIAR Trust Funden_US
cg.contributor.initiativeAquatic Foodsen_US
cg.coverage.countryZambiaen_US
cg.coverage.iso3166-alpha2ZMen_US
cg.coverage.regionEastern Africaen_US
cg.creator.identifierMurphy, Seamus: 0000-0002-1792-0351en_US
cg.creator.identifierCole, Steven: 0000-0002-8947-0871en_US
cg.creator.identifierKaminski, Alexander: 0000-0001-5148-0460en_US
cg.creator.identifierKarisa, Harrison: 0000-0001-5323-794Xen_US
cg.creator.identifierKomugisha, Basiita Rose: 0000-0002-7257-0286en_US
cg.creator.identifierMcDougall, Cynthia: 0000-0002-5606-6813en_US
cg.creator.identifierKakwasha, Keagan: 0000-0002-8646-9154en_US
cg.creator.identifierMekkawy, Wagdy: 0000-0002-3991-7321en_US
cg.identifier.doihttps://doi.org/10.1016/j.aquaculture.2024.741110en_US
cg.isijournalISI Journalen_US
cg.issn0044-8486en_US
cg.issn1873-5622en_US
cg.journalAquacultureen_US
cg.reviewStatusPeer Reviewen_US
cg.subject.actionAreaResilient Agrifood Systemsen_US
cg.subject.impactAreaNutrition, health and food securityen_US
cg.subject.impactAreaPoverty reduction, livelihoods and jobsen_US
cg.subject.impactAreaGender equality, youth and social inclusionen_US
cg.subject.sdgSDG 1 - No povertyen_US
cg.subject.sdgSDG 2 - Zero hungeren_US
cg.subject.sdgSDG 8 - Decent work and economic growthen_US
cg.subject.sdgSDG 14 - Life below wateren_US
cg.volume591en_US
dc.contributor.authorMurphy, Seamusen_US
dc.contributor.authorCole, Stevenen_US
dc.contributor.authorKaminski, Alexanderen_US
dc.contributor.authorKarisa, Harrisonen_US
dc.contributor.authorKomugisha, Basiita Roseen_US
dc.contributor.authorMcDougall, Cynthiaen_US
dc.contributor.authorKakwasha, Keaganen_US
dc.contributor.authorMulilo, Tabithaen_US
dc.contributor.authorRajaratnam, Surendranen_US
dc.contributor.authorMekkawy, Wagdyen_US
dc.date.accessioned2024-12-10T14:49:36Zen_US
dc.date.available2024-12-10T14:49:36Zen_US
dc.identifier.urihttps://hdl.handle.net/10568/163284en_US
dc.titleA gendered conjoint analysis of tilapia trait preference rankings among urban consumers in Zambia: Evidence to inform genetic improvement programsen_US
dcterms.abstractZambia has experienced a rise in per capita fish supply in recent years due in part to growing domestic aquaculture production and expanding import markets that supply farmed Nile tilapia to mostly urban markets. While urban consumers enjoy a wide variety of local fish species, including wild-caught native tilapia, little is known regarding the consumer preferences for farmed tilapia traits. Understanding aquaculture consumer markets is needed, including more detailed evidence of differences in tilapia trait preferences between women and men of differing socioeconomic backgrounds. Such data may add value to current and future genetic improvement programs, inform the design of domestic production systems and aquaculture marketing campaigns, and improve the food and nutrition security potential of the sector. This study assessed consumer preference rankings of farmed tilapia traits in four major urban sites in Zambia in 2018. Women and men consumers of different socioeconomic status (SES) participated in the study (N = 313). Using a pairwise ranking method and multi-criteria survey tool, consumers made a choice between values of different morphometric traits: total body weight, length, width, and height, skin colour, and head and tail sizes. Men reported a stronger preference for traits that were ranked higher overall by the sample, including larger body weight (p < 0.001), darker skin colour (p < 0.05), and taller body height (p < 0.05). Women reported stronger preferences for traits that were ranked lower overall, including shorter body height (p < 0.01) and smaller body weight (p < 0.001). Controlling for several covariates believed to influence consumer trait preferences for farmed tilapia (e.g., SES, age, educational level, and household size), nonparametric regression analysis revealed strong consumer preferences by men for thicker body width (p < 0.05), larger body weight (p < 0.001), and taller body height (p < 0.05). Consumers of lower SES had a stronger preference for darker skin colour than consumers of middle SES (p < 0.05). These findings confirm existence of differences in consumer preferences for farmed tilapia traits in urban Zambia and should be considered in genetic improvement programs. Fish breeding thus should be more gender-responsive and pro-poor. Differences suggest limitations in genetic innovations to meet the needs of diverse consumer groups, requiring complementary production and marketing interventions within the aquaculture industry.en_US
dcterms.accessRightsOpen Accessen_US
dcterms.available2024-05-21en_US
dcterms.bibliographicCitationSeamus Murphy, Steven Cole, Alexander Kaminski, Harrison Karisa, Basiita Rose Komugisha, Cynthia McDougall, Keagan Kakwasha, Tabitha Mulilo, Surendran Rajaratnam, Wagdy Mekkawy. (15/10/2024). A gendered conjoint analysis of tilapia trait preference rankings among urban consumers in Zambia: Evidence to inform genetic improvement programs. Aquaculture, 591.en_US
dcterms.formatPDFen_US
dcterms.issued2024-10-15en_US
dcterms.languageenen_US
dcterms.licenseCC-BY-4.0en_US
dcterms.publisherElservieren_US
dcterms.subjectzambiaen_US
dcterms.subjectconsumer preferencesen_US
dcterms.subjectfishen_US
dcterms.subjectgender-responsive breedingen_US
dcterms.subjectfarmed fish traitsen_US
dcterms.subjectpairwise ranking methoden_US
dcterms.typeJournal Articleen_US

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