Target product profile development based on market segment status

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cg.authorship.typesCGIAR multi-centreen
cg.contributor.affiliationInternational Maize and Wheat Improvement Centeren
cg.contributor.affiliationInternational Institute of Tropical Agricultureen
cg.contributor.donorCGIAR Trust Funden
cg.contributor.initiativeMarket Intelligence
cg.coverage.regionAfrica
cg.coverage.regionAsia
cg.creator.identifierJason Donovan: 0000-0001-7733-7451en
cg.howPublishedGrey Literatureen
cg.identifier.urlhttps://www.cgiar.org/news-events/news/target-product-profile-development-based-on-market-segment-status/en
cg.placeMontpellier, Franceen
cg.subject.actionAreaGenetic Innovation
cg.subject.impactAreaGender equality, youth and social inclusion
cg.subject.sdgSDG 2 - Zero hungeren
dc.contributor.authorGitonga, Agnesen
dc.contributor.authorDonovan, Jasonen
dc.contributor.authorMuungani, Deanen
dc.contributor.authorCoaldrake, Peteren
dc.date.accessioned2025-02-18T07:44:42Zen
dc.date.available2025-02-18T07:44:42Zen
dc.identifier.urihttps://hdl.handle.net/10568/173152
dc.titleTarget product profile development based on market segment statusen
dcterms.abstractThe article discusses the development of Target Product Profiles (TPPs) based on market segment status, focusing on seed product market segments (SPMSs) for crops served by CGIAR breeding programs. It outlines how over 600 market segments are identified using eight criteria, and how these segments guide discussions between market intelligence researchers and breeding teams to ensure that seed products meet the required traits for farmers. The Target Product Profile serves as a blueprint for designing seed products that satisfy the needs of farmers, processors, and consumers, ensuring that essential traits meet the minimum acceptable standards for each segment.en
dcterms.accessRightsOpen Access
dcterms.audienceCGIARen
dcterms.audienceDevelopment Practitionersen
dcterms.audienceFarmersen
dcterms.audiencePolicy Makersen
dcterms.audienceScientistsen
dcterms.audienceExtensionen
dcterms.bibliographicCitationGitonga, A., Donovan, J., Muungani, D., Coaldrake, P. 2024. "Target product profile development based on market segment status". CGIAR Initiative on Market Intelligence. Published on 28 June 2024. https://www.cgiar.org/news-events/news/target-product-profile-development-based-on-market-segment-status/en
dcterms.issued2024-06-28en
dcterms.languageen
dcterms.licenseCC-BY-4.0
dcterms.publisherCGIAR Initiative on Market Intelligenceen
dcterms.subjectplant breedingen
dcterms.subjectmarket segmentationen
dcterms.subjectproduct groupsen
dcterms.subjectmarket researchen
dcterms.subjectdatabasesen
dcterms.typeBlog Post

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