Overcoming challenges to digital agribusiness start-ups

Kropff, W., Pilgrim, V., Neate, P. 2019. Overcoming challenges to digital agribusiness start-ups. CTA Technical Brief 17. Wageningen: CTA

The recent CTA workshop on ‘catalysing actionable knowledge to enhance next-generation ACP agribusiness through digitalisation’ identified five intersecting drivers that explain what farmer-oriented agribusinesses expect to achieve by investing in digitalisation: reduced risk, raised productivity, increased efficiency, improved decisions, and enhanced market access. Participants argued that digital interventions all serve one or more of these, depending on specific local needs and situations. A critical factor underpinning what works in all these areas is the economic sustainability of the business models used to deliver value and services.