Market Intelligence WP4 Workshop Report

Lenaerts, Bert, Matty Demont, Ruvicyn Bayot, Jhoanne Ynion, Alisher Mirzabaev (2023). Market Intelligence WP4 Workshop Report. International Rice Research Institute. CGIAR Initiative on Market Intelligence, October 2023. 44 p.

The CGIAR Initiative on Market Intelligence aims at rendering CGIAR and partners' crop breeding pipelines (BPs) more gender-intentional, impactful, and market-driven by supporting breeding decision making through market intelligence derived from the 5 CGIAR Impact Areas: (1) Nutrition, Health & Food Security; (2) Poverty Reduction, Livelihoods & Jobs; (3) Gender Equality, Youth & Inclusion; (4) Climate Adaptation & Mitigation; and (5) Environmental Health & Biodiversity. There are two types of market intelligence: (1) "bottom-up" or stakeholder elicited market intelligence on stakeholder preferences, needs, priorities and strategies (farmers, processors, traders, consumers, government, seed suppliers, etc.) in market segments; and (2) "top-down" indicators-identified market intelligence on development (impact) challenges and opportunities in market segments. To this end, Work Package 4 (WP4) - Pipeline Investment Cases - has developed the Global Market Intelligence Platform (GloMIP), which consolidates both dimensions of market intelligence in a single platform. This was in collaboration with participating CGIAR Centers and several other Initiatives (i.e., Accelerated Breeding, Breeding Resources, Seed Equal, Foresight and soon Genebanks), as well as with target end-users and stakeholders.