Developing impactful, in-demand, gender-intentional, and feasible target product profiles (TPPs)

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cg.authorship.typesCGIAR multi-centreen_US
cg.authorship.typesCGIAR and advanced research instituteen_US
cg.contributor.affiliationInternational Institute of Tropical Agricultureen_US
cg.contributor.affiliationInternational Center for Agricultural Research in the Dry Areasen_US
cg.contributor.affiliationAfrica Rice Centeren_US
cg.contributor.affiliationInternational Food Policy Research Instituteen_US
cg.contributor.affiliationInternational Center for Tropical Agricultureen_US
cg.contributor.affiliationInternational Potato Centeren_US
cg.contributor.affiliationCentre de Coopération Internationale en Recherche Agronomique pour le Développementen_US
cg.contributor.affiliationInternational Rice Research Instituteen_US
cg.contributor.donorCGIAR Trust Funden_US
cg.contributor.initiativeMarket Intelligenceen_US
cg.contributor.initiativeAccelerated Breedingen_US
cg.creator.identifierMelanie Connor: 0000-0002-9066-602Xen_US
cg.creator.identifierDina Najjar: 0000-0001-9156-7691en_US
cg.creator.identifierVictor Taleon: 0000-0002-8316-0733en_US
cg.creator.identifierJonathan Newby: 0000-0001-8088-5491en_US
cg.creator.identifierThiago Otavio Mendes De Paula: 0000-0003-3695-7827en_US
cg.creator.identifierDominique Dufour: 0000-0002-6046-0741en_US
cg.creator.identifierMatty Demont: 0000-0001-9086-5654en_US
cg.creator.identifierVivian Polar: 0000-0001-6004-6658en_US
cg.creator.identifierMarianne Bänziger: 0000-0002-8330-7993en_US
cg.howPublishedGrey Literatureen_US
cg.identifier.projectIFPRI - HarvestPlusen_US
cg.identifier.projectIFPRI - Innovation Policy and Scaling Uniten_US
cg.identifier.publicationRankNot rankeden_US
cg.reviewStatusInternal Reviewen_US
cg.subject.actionAreaGenetic Innovationen_US
cg.subject.impactAreaClimate adaptation and mitigationen_US
cg.subject.impactAreaGender equality, youth and social inclusionen_US
cg.subject.impactAreaNutrition, health and food securityen_US
cg.subject.impactAreaEnvironmental health and biodiversityen_US
cg.subject.impactAreaPoverty reduction, livelihoods and jobsen_US
dc.contributor.authorMuungani, Deanen_US
dc.contributor.authorBanda, Vishnuvardhan Reddyen_US
dc.contributor.authorCoaldrake, Peteren_US
dc.contributor.authorConnor, Melanieen_US
dc.contributor.authorNajjar, Dinaen_US
dc.contributor.authorYadav, Shaileshen_US
dc.contributor.authorTaleon, Victoren_US
dc.contributor.authorNewby, Jonathanen_US
dc.contributor.authorMendes, Thiagoen_US
dc.contributor.authorDufour, Dominiqueen_US
dc.contributor.authorDermont, Mattyen_US
dc.contributor.authorPolar, Vivianen_US
dc.contributor.authorBanzinger, Marianneen_US
dc.date.accessioned2025-01-29T22:24:00Zen_US
dc.date.available2025-01-29T22:24:00Zen_US
dc.identifier.urihttps://hdl.handle.net/10568/172461en_US
dc.titleDeveloping impactful, in-demand, gender-intentional, and feasible target product profiles (TPPs)en_US
dcterms.abstractThe uptake of new crop varieties in low to medium-income countries remains low partly due to a mismatch between breeder and farmer trait priorities. Breeders often focus on agronomic traits like drought and pest resistance, overlooking traits important to farmers, such as processing and sensory qualities. This can particularly affect women farmers, who represent a large proportion of the farming population. Addressing these needs is crucial for new varieties to succeed. The CGIAR Initiatives on Market Intelligence and Accelerated Breeding addresses this challenge through a standardized Target Product Profile (TPP), which identifies traits important to different market segments. The TPP standard classifies traits as essential or “nice-to-have”. Essential traits are necessary for a variety’s success and can either be “improved” or “maintained” deliberately through breeding. Nice-to-have traits are optional. However, balancing multiple traits in a TPP is challenging. Too many traits can hinder breeding progress, making it critical for TPP design teams to make trade-offs. A high-quality TPP must be impactful, in-demand, gender-intentional, and feasible. Impactful means the TPP should focus on 1 – 3 key value propositions that deliver the greatest benefit to farmers. In-demand means that farmers and seed companies must recognize the benefits of improved traits and be motivated to adopt the new varieties. Feasibility means that improvements in key traits must be achievable within 10 – 15 years. Gender intentional means evaluating specific traits that affect men, women, and youth, ensuring that their needs and impacts are considered in the breeding process.en_US
dcterms.accessRightsOpen Accessen_US
dcterms.audienceCGIARen_US
dcterms.bibliographicCitationMuungani, D., Banda, V.R., Coaldrake, P., Connor, M., Najjar, D., Yadax, S., Taleon, V., Newby, J., Mendes, T., Dufour, D., Cemont, M., Polar, V., Banziger, M. 2024. Developing impactful, in-demand, gender-intentional, and feasible target product profiles (TPPs). A Poster presented at the CGIAR Unitiative on Market Intelligence WP1-WP2 Workshop, 14-18 October 2024, Harare, Zimbabwe.en_US
dcterms.issued2024-10en_US
dcterms.languageenen_US
dcterms.licenseOtheren_US
dcterms.publisherCGIAR System Organizationen_US
dcterms.subjectplant breedingen_US
dcterms.subjectmarket intelligenceen_US
dcterms.typePosteren_US

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