A gendered conjoint analysis of tilapia trait preference rankings among urban consumers in Zambia: evidence to inform genetic improvement programs

Simple item page
cg.authorship.typesCGIAR and advanced research instituteen
cg.contributor.affiliationWorldFishen
cg.contributor.affiliationInternational Institute of Tropical Agricultureen
cg.contributor.affiliationUniversity of Stirlingen
cg.contributor.crpFish
cg.contributor.donorCGIAR Trust Funden
cg.coverage.countryZambia
cg.coverage.iso3166-alpha2ZM
cg.coverage.regionAfrica
cg.coverage.regionSouthern Africa
cg.coverage.regionEastern Africa
cg.creator.identifierSteven Cole: 0000-0002-8947-0871
cg.creator.identifierAlexander M. Kaminski: 0000-0001-5148-0460
cg.creator.identifierCharo-Karisa: 0000-0001-5323-794X
cg.creator.identifierRose Komugisha Basiita: 0000-0002-7257-0286
cg.creator.identifierCynthia McDougall: 0000-0001-8038-1402
cg.creator.identifierkeagan kakwasha: 0000-0003-4251-7449
cg.creator.identifierSurendran Rajaratnam: 0000-0002-5865-1485
cg.creator.identifierWagdy Mekkawy: 0000-0002-3991-7321
cg.howPublishedFormally Publisheden
cg.identifier.doihttps://doi.org/10.1016/j.aquaculture.2024.741110en
cg.isijournalISI Journalen
cg.issn0044-8486en
cg.issue741110en
cg.journalAquacultureen
cg.reviewStatusPeer Reviewen
cg.subject.actionAreaResilient Agrifood Systems
cg.subject.actionAreaNutrition, health and food security
cg.subject.actionAreaPoverty reduction, livelihoods and jobs
cg.subject.actionAreaGender equality, youth and social inclusion
cg.subject.iitaAGRIBUSINESSen
cg.subject.iitaFOOD SECURITYen
cg.subject.impactAreaNutrition, health and food security
cg.subject.impactPlatformNutrition, Health and Food Security
cg.subject.sdgSDG 2 - Zero hungeren
cg.subject.sdgSDG 1 - No povertyen
cg.subject.sdgSDG 8 - Decent work and economic growthen
cg.subject.sdgSDG 14 - Life below wateren
cg.volume591en
dc.contributor.authorMurphy, Seamusen
dc.contributor.authorCole, Steven M.en
dc.contributor.authorKaminski, Alexander M.en
dc.contributor.authorCharo-Karisa, Harrisonen
dc.contributor.authorBasita, Rose Komugishaen
dc.contributor.authorMcDougall, Cynthiaen
dc.contributor.authorKakwasha, Keaganen
dc.contributor.authorMulilo, Tabithaen
dc.contributor.authorRajaratnam, Surendranen
dc.contributor.authorMekkawy, Wagdyen
dc.date.accessioned2024-07-12T09:08:51Zen
dc.date.available2024-07-12T09:08:51Zen
dc.identifier.urihttps://hdl.handle.net/10568/149054
dc.titleA gendered conjoint analysis of tilapia trait preference rankings among urban consumers in Zambia: evidence to inform genetic improvement programsen
dcterms.abstractZambia has experienced a rise in per capita fish supply in recent years due in part to growing domestic aquaculture production and expanding import markets that supply farmed Nile tilapia to mostly urban markets. While urban consumers enjoy a wide variety of local fish species, including wild-caught native tilapia, little is known regarding the consumer preferences for farmed tilapia traits. Understanding aquaculture consumer markets is needed, including more detailed evidence of differences in tilapia trait preferences between women and men of differing socioeconomic backgrounds. Such data may add value to current and future genetic improvement programs, inform the design of domestic production systems and aquaculture marketing campaigns, and improve the food and nutrition security potential of the sector. This study assessed consumer preference rankings of farmed tilapia traits in four major urban sites in Zambia in 2018. Women and men consumers of different socioeconomic status (SES) participated in the study (N = 313). Using a pairwise ranking method and multi-criteria survey tool, consumers made a choice between values of different morphometric traits: total body weight, length, width, and height, skin colour, and head and tail sizes. Men reported a stronger preference for traits that were ranked higher overall by the sample, including larger body weight (p < 0.001), darker skin colour (p < 0.05), and taller body height (p < 0.05). Women reported stronger preferences for traits that were ranked lower overall, including shorter body height (p < 0.01) and smaller body weight (p < 0.001). Controlling for several covariates believed to influence consumer trait preferences for farmed tilapia (e.g., SES, age, educational level, and household size), nonparametric regression analysis revealed strong consumer preferences by men for thicker body width (p < 0.05), larger body weight (p < 0.001), and taller body height (p < 0.05). Consumers of lower SES had a stronger preference for darker skin colour than consumers of middle SES (p < 0.05). These findings confirm existence of differences in consumer preferences for farmed tilapia traits in urban Zambia and should be considered in genetic improvement programs. Fish breeding thus should be more gender-responsive and pro-poor. Differences suggest limitations in genetic innovations to meet the needs of diverse consumer groups, requiring complementary production and marketing interventions within the aquaculture industry.en
dcterms.accessRightsOpen Access
dcterms.audienceScientistsen
dcterms.available2024-05-21
dcterms.bibliographicCitationMurphy, S., Cole, S.M., Kaminski, A.M., Charo-Karisa, H., Basiita, R.K., McDougall, C., ... & Mekkawy, W. (2024). A gendered conjoint analysis of tilapia trait preference rankings among urban consumers in Zambia: evidence to inform genetic improvement programs. Aquaculture, 591: 741110, 1-12. https://doi.org/10.1016/j.aquaculture.2024.741110en
dcterms.descriptionOpen Access Articleen
dcterms.extent1-12en
dcterms.issued2024
dcterms.languageen
dcterms.licenseCC-BY-4.0
dcterms.publisherElsevieren
dcterms.replaceshttps://hdl.handle.net/10568/163284en
dcterms.subjectconsumer behaviouren
dcterms.subjectfishesen
dcterms.subjectgenderen
dcterms.subjectbreedingen
dcterms.subjectzambiaen
dcterms.subjectbreeding decisionsen
dcterms.typeJournal Article

Files

Original bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
U24ArtMurphyGenderedInthomNodev.pdf
Size:
526.67 KB
Format:
Adobe Portable Document Format
Download

License bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.75 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

IITA Journal Articles