Selling to an agency
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Date Online
Language
en
Type
Review Status
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Open Access
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Full item pageCitation
CTA. 2002. Selling to an agency. Rural Radio Resource Pack 02/2. Wageningen, The Netherlands: CTA.
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Abstract/Description
Selling to a crop buying agency is another marketing strategy that small-scale farmers may chose to adopt. This interview features a Zambian co-operative that sells its export vegetables (Mange Tout, Fine Beans, Babycorn)to an agency, for which it has to fulfil very strict production standards. It also sells vegetables (tomatoes, carrots, onions), to local buyers, competing with cheap imports by inviting buyers to the farm.