Shamba Shape Up Series 13: Impact of viewing on farmers' knowledge, attitude and practices

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cg.authorship.typesCGIAR and advanced research instituteen
cg.contributor.affiliationInternational Center for Tropical Agricultureen
cg.contributor.donorCGIARen
cg.contributor.donorCGIAR Trust Funden
cg.contributor.initiativeClimate Resilience
cg.contributor.initiativeLivestock and Climate
cg.contributor.initiativeDiversification in East and Southern Africa
cg.coverage.countryKenya
cg.coverage.iso3166-alpha2KE
cg.coverage.regionAfrica
cg.coverage.regionEastern Africa
cg.coverage.regionSub-Saharan Africa
cg.reviewStatusInternal Reviewen
cg.subject.actionAreaResilient Agrifood Systems
cg.subject.actionAreaSystems Transformation
cg.subject.alliancebiovciatAGRICULTUREen
cg.subject.alliancebiovciatCLIMATE CHANGE ADAPTATIONen
cg.subject.alliancebiovciatKNOWLEDGE MANAGEMENTen
cg.subject.impactAreaClimate adaptation and mitigation
cg.subject.sdgSDG 2 - Zero hungeren
cg.subject.sdgSDG 4 - Quality educationen
cg.subject.sdgSDG 13 - Climate actionen
cg.subject.sdgSDG 17 - Partnerships for the goalsen
dc.contributor.authorMakau, Charlesen
dc.contributor.authorAlliance of Bioversity International and CIATen
dc.date.accessioned2024-02-06T13:19:26Zen
dc.date.available2024-02-06T13:19:26Zen
dc.identifier.urihttps://hdl.handle.net/10568/138955
dc.titleShamba Shape Up Series 13: Impact of viewing on farmers' knowledge, attitude and practicesen
dcterms.abstract-Population projections for SSU 13 shows that the programme is estimated to have reached over 8-9 million viewers every week. • More than a third (37%) of the women interviewed said that they are involved in decision making on farming activities. • The Swahili version is the most popular version of the programme. Slightly more than half of respondents (55%) said that they watch the Swahili version only. 21% of respondents said that they watched the English version only. 24% of the respondents said that they watch both versions of the programme. • There is a small number of people who are watching the programme online (2% of respondents). This an important channel since the viewers do not have to watch at a specified time, data from the YouTube analytics show an average of 2,469 views per each episode. • Around 9% of viewers say that have signed up to iShamba, which is in line with the iShamba subscription base of 550,000 sign ups. • Findings from the youth segment show very positive mindset about agriculture: 87% said they would like to engage in it as a business, while three quarters (75%) said they would change the crops /livestock they are currently growing or keeping. Interestingly 92% of those who are not currently farming on their own other than the household farms said that they would like to start farming in the next 3 years. One key area that needs improvement is record keeping as only half (51%) of respondents aged 18-35 said they keep records. vii | P a g e • In future, the content of Shamba Shape Up could include topics on market access (52%), especially for the young viewers, there is an urge to transform agriculture from subsistence to more of a business venture.en
dcterms.accessRightsOpen Access
dcterms.audienceScientistsen
dcterms.bibliographicCitationMakau, C.; Alliance of Bioversity International and CIAT. (2023) Shamba Shape Up Series 13: Impact of viewing on farmers' knowledge, attitude and practices. 33 p.en
dcterms.issued2023-11
dcterms.languageen
dcterms.licenseCC-BY-NC-4.0
dcterms.subjectevaluationen
dcterms.subjectsmallholders-small holder farmersen
dcterms.subjectbehavioural responsesen
dcterms.subjectrural communities-agricultural communitiesen
dcterms.subjectknowledge and information systemsen
dcterms.subjectagricultural tv show, agricultural innovationen
dcterms.typeReport

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