Going digital in agriculture: how radio and SMS can scale-up smallholder participation in legume-based sustainable agricultural intensification practices and technologies in Tanzania

cg.authorship.typesCGIAR and developing country instituteen
cg.contributor.affiliationCAB Internationalen
cg.contributor.affiliationInternational Institute of Tropical Agricultureen
cg.contributor.affiliationILogix, Kenyaen
cg.contributor.crpGrain Legumes
cg.contributor.donorDepartment for International Development, United Kingdomen
cg.contributor.donorMinistry of Foreign Affairs, the Netherlandsen
cg.contributor.donorAgriculture and Agri-Food Canadaen
cg.contributor.donorMinistry of Agriculture, Chinaen
cg.contributor.donorAustralian Centre for International Agricultural Researchen
cg.contributor.donorSwiss Agency for Development and Cooperationen
cg.coverage.countryTanzania
cg.coverage.iso3166-alpha2TZ
cg.coverage.regionAfrica
cg.coverage.regionEastern Africa
cg.creator.identifierEdward Baars: 0000-0003-3015-1291
cg.howPublishedFormally Publisheden
cg.identifier.doihttps://doi.org/10.1080/14735903.2020.1750796en
cg.identifier.iitathemeSOCIAL SCIENCE & AGRICUSINESS
cg.isijournalISI Journalen
cg.issn1473-5903en
cg.issue5-6en
cg.journalInternational Journal of Agricultural Sustainabilityen
cg.reviewStatusPeer Reviewen
cg.subject.iitaAGRIBUSINESSen
cg.subject.iitaAGRONOMYen
cg.subject.iitaFARM MANAGEMENTen
cg.subject.iitaGRAIN LEGUMESen
cg.subject.iitaKNOWLEDGE MANAGEMENTen
cg.subject.iitaPLANT BREEDINGen
cg.subject.iitaPLANT PRODUCTIONen
cg.subject.iitaSMALLHOLDER FARMERSen
cg.volume19en
dc.contributor.authorSilvia, S.en
dc.contributor.authorMusebe, R.en
dc.contributor.authorBaars, E.en
dc.contributor.authorGanatra, D.en
dc.contributor.authorRomney, Dannie L.en
dc.date.accessioned2022-04-27T12:31:05Zen
dc.date.available2022-04-27T12:31:05Zen
dc.identifier.urihttps://hdl.handle.net/10568/119397
dc.titleGoing digital in agriculture: how radio and SMS can scale-up smallholder participation in legume-based sustainable agricultural intensification practices and technologies in Tanzaniaen
dcterms.abstractIn 2016, a study was conducted in Tanzania to assess the impact of radio and SMS in scaling-up smallholder participation in legume-based sustainable agricultural intensification (SAI) practices and technologies. The study aimed to answer the following research questions: (i) does participation in the campaign enhance farmers’ knowledge of legume-based sustainable agricultural intensification practices and technologies? (ii) what is the impact of the campaign on the adoption of legume-based sustainable agricultural intensification practices and technologies?; (iii) does exposure to multiple ICT-enabled channels result in larger gains (in terms of knowledge and adoption) than exposure to only one channel? (iv) is it more cost-effective to use radio or SMS alone or use them in combination? The results show that both awareness and adoption are boosted if SMS supports radio campaigns. However, radio alone is the most cost-effective approach. Each dollar spent on the radio campaign results in 2.1 farmers that have adopted at least one new practice, compared with 0.5 farmers for SMS and 0.4 farmers for radio and SMS combined. Other factors were also important in facilitating uptake of legume-based SAI practices, such as gender, age, education and land size, but were not statistically significant when rated against the communication channels used.en
dcterms.accessRightsOpen Access
dcterms.audienceScientistsen
dcterms.available2020-04-14
dcterms.bibliographicCitationSilvia, S., Musebe, R., Baars, E., Ganatra, D. & Romney, D. (2020). Going digital in agriculture: how radio and SMS can scale-up smallholder participation in legume-based sustainable agricultural intensification practices and technologies in Tanzania. International Journal of Agricultural Sustainability, 1-12.en
dcterms.extentp. 583-594en
dcterms.issued2021-11-02
dcterms.languageen
dcterms.licenseCC-BY-NC-ND-4.0
dcterms.publisherInforma UK Limiteden
dcterms.subjectradioen
dcterms.subjectawareness raisingen
dcterms.subjectinnovation adoptionen
dcterms.subjectlegumesen
dcterms.subjecttanzaniaen
dcterms.typeJournal Article

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