Amoak, DanielNajjar, DinaBelcher, BrianConnor, MelanieBanda, Vishnuvardhan ReddyTeeken, BelaMuungani, Dean2023-12-112023-12-11https://hdl.handle.net/10568/135216Transdisciplinary Approaches for Market Intelligence Research: Theory, Practice, and Implications for Designing Product Profiles in Crop Breeding