IRRI Brochures
Permanent URI for this collectionhttps://hdl.handle.net/10568/162504
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Item Transdisciplinary approaches to target product profile (product concept) design: NARES-IRRI partnerships in Africa(Poster, 2024-10) Mangwana, Kennedy; Dixit, Shalabh; Menge, Daniel; Panchbhai, AjayRice is becoming an increasingly important food and commercial crop in many African countries, driven by shifts in dietary habits and population growth. In 2023, Africa’s self-sufficiency stood at around 60%, leading to substantial imports to meet the growing demand. To maximize return on investment in research and the deployment of new climate-resilient varieties, key target market segments, their sizes, and impact possibilities have been identified for East and Southern Africa (ESA) where four key market segments have been mapped i.e. TMeLS-R, TMeLS-I, TMeLS-I (salinity) and DELS-R. To provide valuable insights and feedback on these market segments and their corresponding target product profiles, transdisciplinary teams have been engaged to assess market needs, guide breeding efforts, and ensure the alignment of new rice varieties with the specific demands of each segment. These transdisciplinary teams, comprising agronomists, breeders, economists, social scientists and market experts, collaborated to integrate scientific knowledge with practical insights from farmers, consumers, millers, and policymakers. In addition to the formal Product Design Team meetings, there are multiple transdisciplinary events where IRRI gathers feedback from the rice value chain that feeds into fine tuning the TPPs e.g. annual advancement meetings and crop tours. The evaluations and feedback during the crop tour are crucial for informing subsequent advancement meetings, where the results of field tests are reviewed, and decisions are made regarding which varieties should proceed to the next round of testing and registration. For instance, during the 2023 advancement meeting six promising materials from Kenya were advanced for OFTs, including nutrient-fortified varieties. By aligning breeding objectives with the preferences of target markets, the teams have been able to prioritize traits such as grain quality, yield potential, and abiotic stress tolerance that are important to improve rice productivity in Africa.Item GloMIP: Promoting evidence-based market segmentation and product design through market intelligence(Poster, 2024-10) Paguirigan, Neale Marvin; Lenaerts, Bert; Bayot, Ruvicyn; Ynion, Jhoanne; De Leon, Dehner; Montecillo, James; Esteban, Elizarei; Grefaldo, Mary Joy; Connor, Melanie; Demont, MattyGathering accurate and relevant information is often challenging, as market intelligence is scattered across different sources, each offering different types of information. Furthermore, stakeholders frequently lack access to comprehensive, real-time and forward-looking insights into the preferences and needs of farmers, processors, and consumers across regions and crops. This fragmented access makes it difficult to align innovations with market demands. To address this, the CGIAR Initiative on Market Intelligence developed the Global Market Intelligence Platform (GloMIP), a global public platform for crowd-sourcing, sharing, and analyzing market intelligence. One key feature is the Market Segments Portal, providing access to over 600 seed product market segments (SPMS). This portal is managed by the Market Intelligence Work Package 1 and the Accelerated Breeding Initiative (ABI), with seamless integration with the CGIAR Breeding Portal. Through this, GloMIP enables users to explore current market segments and analyze potential impact opportunities via the Impact Opportunities Portal. Another powerful tool within GloMIP is the Evidence Catalog, which supports the creation and refinement of product design, and alignment of breeding pipelines. By utilizing this collective market intelligence, breeders can modify and update product designs—such as Target Product Profiles—to ensure they are more impactful, feasible, and in-demand. Overall, GloMIP serves as a one-stop shop for integrating all this market intelligence, helping stakeholders generate insights and conduct analyses, aligning innovations to the needs of farmers and consumers with market segments and product design strategies, driving more impactful genetic innovations.