Modernizing wholesalers and guava farmers in Mexico
Date Issued
Date Online
Language
Type
Review Status
Access Rights
Usage Rights
Metadata
Full item pageCitation
Hernandez, Ricardo; Berdegué, Julio; and Reardon, Thomas. 2015. Modernizing wholesalers and guava farmers in Mexico. Agricultural Economics 46(S1):41 - 52. https://doi.org/10.1111/agec.12197
Permanent link to cite or share this item
External link to download this item
Abstract/Description
This article focuses on the rapid development of the “modernizing wholesale” channel, with a study of guava traders and farmers in Mexico. This adds to a literature on modernization of food markets that has focused primarily on exports, supermarkets, and large processors and addressed less wholesale in general and rarely modernizing wholesale per se. We find that participation in the modernizing wholesale channel, relative to the traditional broker channel, requires greater land, regional, and nonland assets, as well as confers a premium controlling for quality, and spurs employment in harvesting and handling locally.