Motivations and cognitive models associated with decentralized seed multiplication: Experiences from biofortified sweetpotato vine multipliers in Kenya and Ethiopia

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cg.authorship.typesCGIAR single centreen
cg.contributor.affiliationInternational Potato Centeren
cg.contributor.crpRoots, Tubers and Bananas
cg.coverage.countryEthiopia
cg.coverage.countryKenya
cg.coverage.iso3166-alpha2ET
cg.coverage.iso3166-alpha2KE
cg.coverage.regionAfrica
cg.coverage.regionEastern Africa
cg.creator.identifierJulius Juma Okello: 0000-0003-2217-2770
cg.creator.identifierokello julius: 0000-0001-8281-7388
cg.creator.identifierWellington Jogo: 0000-0002-0980-7949
cg.creator.identifiernorman kwikiriza: 0000-0003-1103-812X
cg.howPublishedFormally Publisheden
cg.identifier.doihttps://doi.org/10.1108/jadee-06-2017-0058en
cg.isijournalISI Journalen
cg.issn2044-0839en
cg.issue4en
cg.journalJournal of Agribusiness in Developing and Emerging Economiesen
cg.reviewStatusPeer Reviewen
cg.subject.cipSWEETPOTATOESen
cg.subject.cipSWEETPOTATO AGRI-FOOD SYSTEMSen
cg.subject.cipBIOFORTIFICATIONen
cg.subject.cipSEED SYSTEMSen
cg.volume8en
dc.contributor.authorOkello, J.J.en
dc.contributor.authorJogo, W.en
dc.contributor.authorKwikiriza, N.en
dc.contributor.authorMuoki, Penina Ngusyeen
dc.date.accessioned2018-11-07T20:25:54Zen
dc.date.available2018-11-07T20:25:54Zen
dc.identifier.urihttps://hdl.handle.net/10568/97889
dc.titleMotivations and cognitive models associated with decentralized seed multiplication: Experiences from biofortified sweetpotato vine multipliers in Kenya and Ethiopiaen
dcterms.abstractThe purpose of this paper is to examine the structure and content of mental models associated with the decision to engage in biofortified sweetpotato vine multiplication as a business. The study focused on decentralized vine multipliers from Kenya and Ethiopia. These were stratified by orientation toward nutrition or commercial value addition. A total of 45 multipliers were interviewed. Means-end chain (MEC) analysis combined with laddering technique was used to generate mental constructs multipliers relate with the decision to engage in biofortified sweetpotato vine multiplication. The structure and content of mental models of biofortified sweetpotato vine multipliers supporting nutrition-focused interventions and those supporting commercial value-addition sweetpotato interventions are different. Nutrition-focused multipliers are driven by the benefits of good health, while commercial value-addition interventions are driven by the benefit of making “more money.” The content and structure of mental models are also country/region specific. This study has demonstrated that decision to engage in community seed production business is driven not only by the desire to make profits but, equally importantly, by personal and societal (social) factors. It has also discussed the limitations of current analysis and future research areas.en
dcterms.accessRightsLimited Access
dcterms.audienceScientistsen
dcterms.audienceCGIARen
dcterms.bibliographicCitationOkello, J.J.; Jogo, W.; Kwikiriza, N.; Muoki, P. 2018. Motivations and cognitive models associated with decentralized seed multiplication: Experiences from biofortified sweetpotato vine multipliers in Kenya and Ethiopia. Journal of Agribusiness in Developing and Emerging Economies. ISSN: 2044-0839. 8:4. 626-641.en
dcterms.extent626-641en
dcterms.issued2018-04-01
dcterms.languageen
dcterms.licenseCopyrighted; all rights reserved
dcterms.publisherEmeralden
dcterms.subjectsweet potatoesen
dcterms.subjectbiofortificationen
dcterms.subjectmental modelsen
dcterms.subjectdecentralized vine multipliersen
dcterms.subjectseed multiplicationen
dcterms.subjectdevelopmenten
dcterms.typeJournal Article

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