Opportunities for market intelligence to inform discussion on TPP refinements
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Donovan, J., Gitonga, A., Muungani, D., Coaldrake, P., Mbugua, M., Demont, D., Gbegbelegbe, S., Rutsaert, P., Naziri, D. 2024. "Opportunities for market intelligence to inform discussion on TPP refinements". CGIAR Initiative on Market Intelligence. Published on 18 March 2024. https://www.cgiar.org/news-events/news/opportunities-for-market-intelligence-to-inform-discussion-on-tpp-refinements/.
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This article explores the role of market intelligence in refining Target Product Profiles (TPPs) for seed products. Since 2022, over 250 TPPs have been developed as blueprints for seed products, capturing essential traits for farmers, processors, and consumers. The article discusses the importance of integrating market intelligence to ensure that TPP designs reflect actual market needs, as opposed to assumptions. It emphasizes the value of TPPs as a standard in product design, advocating for increased involvement of stakeholders such as researchers, seed companies, and national agricultural systems to improve the relevance and effectiveness of breeding programs.
Author ORCID identifiers
Mercy Mbugua https://orcid.org/0000-0002-1010-0932
Matty Demont https://orcid.org/0000-0001-9086-5654
Sika Dofonsou Gbegbelegbe https://orcid.org/0000-0001-6373-6195
Pieter Rutsaert https://orcid.org/0000-0001-9691-6088
Diego Naziri https://orcid.org/0000-0002-8078-5033
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