Opportunities for market intelligence to inform discussion on TPP refinements

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cg.authorship.typesCGIAR multi-centreen
cg.contributor.affiliationInternational Maize and Wheat Improvement Centeren
cg.contributor.affiliationInternational Institute of Tropical Agricultureen
cg.contributor.affiliationInternational Rice Research Instituteen
cg.contributor.affiliationInternational Potato Centeren
cg.contributor.donorCGIAR Trust Funden
cg.contributor.initiativeMarket Intelligence
cg.coverage.countryNigeria
cg.coverage.countryTanzania
cg.coverage.iso3166-alpha2NG
cg.coverage.iso3166-alpha2TZ
cg.coverage.regionAfrica
cg.coverage.regionEastern Africa
cg.coverage.regionAsia
cg.coverage.regionSouth-eastern Asia
cg.creator.identifierJason Donovan: 0000-0001-7733-7451en
cg.creator.identifierMercy Mbugua: 0000-0002-1010-0932en
cg.creator.identifierMatty Demont: 0000-0001-9086-5654en
cg.creator.identifierSika Dofonsou Gbegbelegbe: 0000-0001-6373-6195en
cg.creator.identifierPieter Rutsaert: 0000-0001-9691-6088en
cg.creator.identifierDiego Naziri: 0000-0002-8078-5033en
cg.howPublishedGrey Literatureen
cg.identifier.urlhttps://www.cgiar.org/news-events/news/opportunities-for-market-intelligence-to-inform-discussion-on-tpp-refinements/en
cg.placeMontpellier, Franceen
cg.reviewStatusInternal Reviewen
cg.subject.actionAreaGenetic Innovation
cg.subject.impactAreaGender equality, youth and social inclusion
cg.subject.sdgSDG 1 - No povertyen
cg.subject.sdgSDG 2 - Zero hungeren
cg.subject.sdgSDG 5 - Gender equalityen
cg.subject.sdgSDG 13 - Climate actionen
dc.contributor.authorDonovan, Jasonen
dc.contributor.authorGitonga, Agnesen
dc.contributor.authorMuungani, Deanen
dc.contributor.authorCoaldrake, Peteren
dc.contributor.authorMbugua, Mercyen
dc.contributor.authorDemont, Mattyen
dc.contributor.authorGbegbelegbe, Sikaen
dc.contributor.authorRutsaert, Pieteren
dc.contributor.authorNaziri, Diegoen
dc.date.accessioned2025-02-18T03:54:06Zen
dc.date.available2025-02-18T03:54:06Zen
dc.identifier.urihttps://hdl.handle.net/10568/173141
dc.titleOpportunities for market intelligence to inform discussion on TPP refinementsen
dcterms.abstractThis article explores the role of market intelligence in refining Target Product Profiles (TPPs) for seed products. Since 2022, over 250 TPPs have been developed as blueprints for seed products, capturing essential traits for farmers, processors, and consumers. The article discusses the importance of integrating market intelligence to ensure that TPP designs reflect actual market needs, as opposed to assumptions. It emphasizes the value of TPPs as a standard in product design, advocating for increased involvement of stakeholders such as researchers, seed companies, and national agricultural systems to improve the relevance and effectiveness of breeding programs.en
dcterms.accessRightsOpen Access
dcterms.audienceCGIARen
dcterms.audienceDonorsen
dcterms.audienceFarmersen
dcterms.audiencePolicy Makersen
dcterms.audienceScientistsen
dcterms.bibliographicCitationDonovan, J., Gitonga, A., Muungani, D., Coaldrake, P., Mbugua, M., Demont, D., Gbegbelegbe, S., Rutsaert, P., Naziri, D. 2024. "Opportunities for market intelligence to inform discussion on TPP refinements". CGIAR Initiative on Market Intelligence. Published on 18 March 2024. https://www.cgiar.org/news-events/news/opportunities-for-market-intelligence-to-inform-discussion-on-tpp-refinements/.en
dcterms.issued2024-03-18en
dcterms.languageen
dcterms.licenseCC-BY-4.0
dcterms.publisherCGIAR Initiative on Market Intelligenceen
dcterms.subjectplant breedingen
dcterms.subjectmarket intelligenceen
dcterms.subjectopportunity structuresen
dcterms.subjectfood cropsen
dcterms.subjectaccess to informationen
dcterms.subjectinnovation adoptionen
dcterms.typeBlog Post

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