Estimates of the willingness to pay for locally grown tree fruits in Cusco, Peru

cg.contributor.crpPolicies, Institutions, and Marketsen
cg.contributor.donorCGIAR Trust Funden
cg.coverage.countryPeruen
cg.coverage.iso3166-alpha2PEen
cg.coverage.regionLatin Americaen
cg.coverage.regionSouth Americaen
cg.identifier.doihttps://doi.org/10.1017/s1742170517000333en
cg.isijournalISI Journalen
cg.issn1742-1705en
cg.issn1742-1713en
cg.issue1en
cg.journalRenewable Agriculture and Food Systemsen
cg.reviewStatusPeer Reviewen
cg.volume34en
dc.contributor.authorBlare, Trenten
dc.contributor.authorDonovan, Jasonen
dc.contributor.authordel Pozo, Cesaren
dc.date.accessioned2025-01-29T12:57:45Zen
dc.date.available2025-01-29T12:57:45Zen
dc.identifier.urihttps://hdl.handle.net/10568/171127
dc.titleEstimates of the willingness to pay for locally grown tree fruits in Cusco, Peruen
dcterms.abstractUrbanization, changes in the retail sector and economic growth in developing countries may offer new opportunities to build connections between urban consumers and nearby farmers. The design of strategies to build such connections will require deeper insights into the food preferences of urban consumers. This paper presents a choice experiment of the preference of locally grown apples, avocados and pears vis-à-vis nonlocal equivalents with 300 consumers in a traditional market in Cusco, Peru. Willingness-to-pay estimates are derived from a multinomal logit analysis. We found that consumers who are younger and more educated and those with young children tend to be willing to pay more for locally produced apples, avocados and pears. The paper concludes with a discussion on the implications of the research for advancing efforts to localize food systems in developing countries and opportunities for future research.en
dcterms.accessRightsLimited Accessen
dcterms.available2017-06-21en
dcterms.bibliographicCitationBlare, Trent; Donovan, Jason; and del Pozo, Cesar. 2019. Estimates of the willingness to pay for locally grown tree fruits in Cusco, Peru. Renewable Agriculture and Food Systems 34(1): 50-61. https://doi.org/10.1017/S1742170517000333en
dcterms.extentpp. 50-61en
dcterms.issued2019-02en
dcterms.languageenen
dcterms.licenseCopyrighted; all rights reserveden
dcterms.publisherCambridge University Pressen
dcterms.subjectconsumer behaviouren
dcterms.subjectfood systemsen
dcterms.subjecthealthy dietsen
dcterms.subjectfood policiesen
dcterms.typeJournal Articleen

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