Influence of poverty concerns on demand for healthier processed foods: A field experiment in Mexico City

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cg.authorship.typesCGIAR single centreen
cg.authorship.typesCGIAR and advanced research instituteen
cg.contributor.affiliationWageningen University & Researchen
cg.contributor.affiliationInternational Maize and Wheat Improvement Centeren
cg.contributor.crpAgriculture for Nutrition and Health
cg.contributor.crpWheat
cg.contributor.donorCGIAR Trust Funden
cg.contributor.initiativeSustainable Healthy Diets
cg.coverage.countryMexico
cg.coverage.iso3166-alpha2MX
cg.coverage.regionAmericas
cg.coverage.regionNorthern America
cg.coverage.regionCentral America
cg.creator.identifierJason Donovan: 0000-0001-7733-7451en
cg.creator.identifierMarit van den Berg: 0000-0002-2016-119Xen
cg.howPublishedFormally Publisheden
cg.identifier.doihttps://doi.org/10.1016/j.ehb.2022.101215en
cg.isijournalISI Journalen
cg.issn1570-677Xen
cg.issueApril 2023en
cg.journalEconomics and Human Biologyen
cg.reviewStatusPeer Reviewen
cg.subject.actionAreaSystems Transformation
cg.subject.impactAreaNutrition, health and food security
cg.volume49en
dc.contributor.authorDominguez-Viera, Marcos E.en
dc.contributor.authorBerg, Marrit van denen
dc.contributor.authorHandgraaf, Michelen
dc.contributor.authorDonovan, J.en
dc.date.accessioned2023-12-07T18:56:21Zen
dc.date.available2023-12-07T18:56:21Zen
dc.identifier.urihttps://hdl.handle.net/10568/135133
dc.titleInfluence of poverty concerns on demand for healthier processed foods: A field experiment in Mexico Cityen
dcterms.abstractLiving in poverty can present cognitive biases that exacerbate constraints to achieving healthier diets. Better diets could imply food choice upgrades within certain food categories, such as electing processed foods with an improved nutritional profile. This study evaluated the influence of monetary and health concerns on the willingness to pay (WTP) for healthier processed foods in a low-income section of Mexico City. We employed priming techniques from the scarcity literature, which are applied for the first time to healthier food purchasing behaviours in low-income settings. Our predictions are based on a dual system framework, with choices resulting from the interaction of deliberative and affective aspects. The WTP was elicited through a BDM mechanism with 423 participants. Results showed that induced poverty concerns reduced the valuations of one of the study’s healthier food varieties by 0.17 standard deviations. The latter effect did not differ by income level. The WTP for a healthier bread product but one with relatively high sugar and fat content was reduced by induced poverty concerns only among certain consumers without bread purchasing restrictions (78% of the sample). Potential mechanisms were assessed through regression analysis and structural equation modelling. The relationship between poverty concerns and WTP was mediated by increased levels of stress. While we could not rule out impact on cognitive load, it was not deemed a mediator in this study. Our findings signal that improvements in economic and psychological well-being among low-income consumers may aid to increase their demand for healthier processed foods.en
dcterms.accessRightsOpen Access
dcterms.audienceAcademicsen
dcterms.available2023-01-10en
dcterms.bibliographicCitationDominguez-Viera, Marcos E.; van den Berg, Marrit; Handgraaf, Michel; and Donovan, J. 2023. Influence of poverty concerns on demand for healthier processed foods: A field experiment in Mexico City. Economics and Human Biology 49(April 2023): 101215. https://doi.org/10.1016/j.ehb.2022.101215en
dcterms.issued2023-04-01en
dcterms.languageen
dcterms.licenseCC-BY-4.0
dcterms.publisherElsevieren
dcterms.subjectpovertyen
dcterms.subjectprocessed foodsen
dcterms.subjectwillingness to payen
dcterms.subjecthealthy dietsen
dcterms.subjectmental stressen
dcterms.subjectmodelsen
dcterms.subjectstressen
dcterms.typeJournal Article

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