Consumer preferences for safe pork products in rural Kenya

cg.authorship.typesCGIAR and developing country instituteen
cg.authorship.typesCGIAR and advanced research instituteen
cg.contributor.affiliationInternational Livestock Research Instituteen
cg.contributor.affiliationInternational Fund for Agricultural Developmenten
cg.contributor.affiliationScotland's Rural Collegeen
cg.contributor.affiliationUniversity of Nairobien
cg.contributor.affiliationUniversity of Liverpoolen
cg.coverage.countryKenya
cg.coverage.iso3166-alpha2KE
cg.coverage.regionAfrica
cg.coverage.regionEastern Africa
cg.creator.identifierEric M. Fèvre: 0000-0001-8931-4986en
cg.creator.identifierLian Thomas: 0000-0001-8447-1210en
cg.creator.identifierNadhem Mtimet: 0000-0003-3125-2828en
cg.subject.ilriANIMAL PRODUCTSen
cg.subject.ilriFOOD SAFETYen
cg.subject.ilriPIGSen
cg.subject.impactAreaNutrition, health and food security
cg.subject.sdgSDG 2 - Zero hungeren
dc.contributor.authorGichuyia, Cianjo M.en
dc.contributor.authorMtimet, Nadhemen
dc.contributor.authorAkaichi, Faicalen
dc.contributor.authorOnono, Joshua O.en
dc.contributor.authorFèvre, Eric M.en
dc.contributor.authorThomas, Lian F.en
dc.date.accessioned2022-08-31T08:19:22Zen
dc.date.available2022-08-31T08:19:22Zen
dc.identifier.urihttps://hdl.handle.net/10568/121024
dc.titleConsumer preferences for safe pork products in rural Kenyaen
dcterms.abstractFood-safety is classified as a basic human right and is therefore controlled and regulated by governments. Some governments however, due to resource constraints and the diverse nature of the food in their countries, fail to enforce appropriate legislation. To remedy such situations, studies have suggested alternatives to government intervention which leverage market incentives to achieve greater efficiency in food safety management. These incentives are largely determined by consumers preference and their willingness to pay for safer food. Rural pork value chains in Kenya are mostly low input systems with several public health inadequacies which pose a threat to the health of consumers as well as other livelihood systems dependent on pork production. This is a common characteristic of livestock production in developing countries where smallholder production and informal marketing systems are quite dominant. This study analyses the preferences and willingness to pay for safe and high quality pork products by consumers in such a system. Results indicate that consumers in Kenya state a preference for safer pork products and a willingness to pay more for them. These highlight a potential opportunity to exploit market based incentives such as a ‘safe pork’ premium to encourage a certain degree of self-regulation of meat value chains. Additionally, investing in increasing consumer awareness about food safety issues should be considered in order to generate an effective market demand especially in rural areas with relatively lower literacy levels.en
dcterms.accessRightsLimited Access
dcterms.audienceScientistsen
dcterms.bibliographicCitationGichuyia, C., Mtimet, N., Akaichi, F., Onono, J., Fèvre, E. and Thomas, L. 2021. Consumer preferences for safe pork products in rural Kenya. Paper prepared for Tropentag 2021 - Towards shifting paradigms in agriculture for a healthy and sustainable future, 15-17 September 2021.en
dcterms.issued2021-09-15en
dcterms.languageen
dcterms.licenseOther
dcterms.subjectfood safetyen
dcterms.subjectanimal productsen
dcterms.subjectswineen
dcterms.typeAbstract

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