From awareness to action: How EzyAgric's digital platform boosted farmer engagement and tackled counterfeit inputs
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Ajambo, Susan; Kikulwe, Enoch; Birachi, Eliud; Ogutu, Sylvester; and Stewart, Ategeka. 2024. From awareness to action: How EzyAgric's digital platform boosted farmer engagement and tackled counterfeit inputs. Blog. Alliance of Bioversity International and CIAT. https://alliancebioversityciat.org/stories/ezyagric-digital-platform-boosted-farmer-engagement-tackled-counterfeit-inputs
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Digital platforms revolutionize agriculture by resolving supply chain inefficiencies, improving agronomic information dissemination and promoting inclusivity. They provide real-time e-extension and input availability, enabling precise decision-making and boosting productivity. Additionally, these platforms enhance transparency, traceability and profitability by directly linking farmers with input and output markets, especially in fragmented agricultural systems.