GloMIP: Promoting evidence-based market segmentation and product design through market intelligence

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cg.authorship.typesCGIAR single centreen
cg.contributor.affiliationInternational Rice Research Instituteen
cg.contributor.donorCGIAR Trust Funden
cg.contributor.initiativeMarket Intelligence
cg.creator.identifierBert Lenaerts: 0000-0002-8291-2534en
cg.creator.identifierRuvicyn Bayot: 0000-0003-4316-3865en
cg.creator.identifierJhoanne Ynion: 0000-0001-9521-4850en
cg.creator.identifierDehner De Leon (IRRI): 0000-0001-7437-7642en
cg.creator.identifierMelanie Connor: 0000-0002-9066-602Xen
cg.creator.identifierMatty Demont: 0000-0001-9086-5654en
cg.howPublishedGrey Literatureen
cg.reviewStatusInternal Reviewen
dc.contributor.authorPaguirigan, Neale Marvinen
dc.contributor.authorLenaerts, Berten
dc.contributor.authorBayot, Ruvicynen
dc.contributor.authorYnion, Jhoanneen
dc.contributor.authorDe Leon, Dehneren
dc.contributor.authorMontecillo, Jamesen
dc.contributor.authorEsteban, Elizareien
dc.contributor.authorGrefaldo, Mary Joyen
dc.contributor.authorConnor, Melanieen
dc.contributor.authorDemont, Mattyen
dc.date.accessioned2025-01-29T20:32:16Zen
dc.date.available2025-01-29T20:32:16Zen
dc.identifier.urihttps://hdl.handle.net/10568/172445
dc.titleGloMIP: Promoting evidence-based market segmentation and product design through market intelligenceen
dcterms.abstractGathering accurate and relevant information is often challenging, as market intelligence is scattered across different sources, each offering different types of information. Furthermore, stakeholders frequently lack access to comprehensive, real-time and forward-looking insights into the preferences and needs of farmers, processors, and consumers across regions and crops. This fragmented access makes it difficult to align innovations with market demands. To address this, the CGIAR Initiative on Market Intelligence developed the Global Market Intelligence Platform (GloMIP), a global public platform for crowd-sourcing, sharing, and analyzing market intelligence. One key feature is the Market Segments Portal, providing access to over 600 seed product market segments (SPMS). This portal is managed by the Market Intelligence Work Package 1 and the Accelerated Breeding Initiative (ABI), with seamless integration with the CGIAR Breeding Portal. Through this, GloMIP enables users to explore current market segments and analyze potential impact opportunities via the Impact Opportunities Portal. Another powerful tool within GloMIP is the Evidence Catalog, which supports the creation and refinement of product design, and alignment of breeding pipelines. By utilizing this collective market intelligence, breeders can modify and update product designs—such as Target Product Profiles—to ensure they are more impactful, feasible, and in-demand. Overall, GloMIP serves as a one-stop shop for integrating all this market intelligence, helping stakeholders generate insights and conduct analyses, aligning innovations to the needs of farmers and consumers with market segments and product design strategies, driving more impactful genetic innovations.en
dcterms.accessRightsOpen Access
dcterms.audienceCGIARen
dcterms.bibliographicCitationPaguirigan, N.M., Lenaerts, B., Bayot, R., Ynion, J., De Leon, D., Montecillo, J., Esteban, E., Grefaldo, M.J., Connor, M., Demont, M. 2024. GloMIP: Promoting evidence-based market segmentation and product design through market intelligence. A Poster presented at the CGIAR Initiative on Market Intelligence WP1-WP2 Workshop, 14-18 October 2024, Harare, Zimbabwe.en
dcterms.issued2024-10en
dcterms.languageen
dcterms.licenseOther
dcterms.publisherInternational Rice Research Instituteen
dcterms.subjectinformation systemsen
dcterms.subjectmarket intelligenceen
dcterms.typePoster

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