Targeting market segment needs with public-good crop breeding investments: A case study with potato and sweetpotato focused on poverty alleviation, nutrition and gender

Simple item page
cg.authorship.typesCGIAR and developing country instituteen
cg.authorship.typesCGIAR and advanced research instituteen
cg.contributor.crpRoots, Tubers and Bananas
cg.contributor.donorBill & Melinda Gates Foundationen
cg.contributor.donorCGIAR Trust Funden
cg.contributor.initiativeMarket Intelligence
cg.coverage.regionAfrica
cg.creator.identifierSylvester Ojwang: 0000-0002-3171-0895
cg.creator.identifierJulius Juma Okello: 0000-0003-2217-2770
cg.creator.identifierDavid Otieno: 0000-0001-9904-0819
cg.creator.identifierGuy Gaston HAREAU ALGORTA: 0000-0002-8458-9259
cg.howPublishedFormally Publisheden
cg.identifier.doihttps://doi.org/10.3389/fpls.2023.1105079en
cg.isijournalISI Journalen
cg.issn1664-462Xen
cg.journalFrontiers in Plant Scienceen
cg.reviewStatusPeer Reviewen
cg.subject.cipBREEDINGen
cg.subject.cipGENDERen
cg.subject.cipPOTATO AGRI-FOOD SYSTEMSen
cg.subject.cipPOTATOESen
cg.subject.cipSWEETPOTATOESen
cg.subject.cipSWEETPOTATO AGRI-FOOD SYSTEMSen
cg.volume14en
dc.contributor.authorOjwang, S.O.en
dc.contributor.authorOkello, J.J.en
dc.contributor.authorOtieno, David Jakindaen
dc.contributor.authorMutiso, J.M.en
dc.contributor.authorLindqvist-Kreuze, H.en
dc.contributor.authorCoaldrake, Peteren
dc.contributor.authorMendes, T.en
dc.contributor.authorAndrade, M.I.en
dc.contributor.authorSharma, N.en
dc.contributor.authorGrüneberg, W.J.en
dc.contributor.authorMakunde, G.S.en
dc.contributor.authorSsali, R.T.en
dc.contributor.authorYada, B.en
dc.contributor.authorMayanja, S.en
dc.contributor.authorPolar, Vivianen
dc.contributor.authorOloka, B.en
dc.contributor.authorChelangat, D.M.en
dc.contributor.authorAshby, J.en
dc.contributor.authorHareau, G.en
dc.contributor.authorCampos, Hugoen
dc.date.accessioned2023-03-20T20:05:14Zen
dc.date.available2023-03-20T20:05:14Zen
dc.identifier.urihttps://hdl.handle.net/10568/129688
dc.titleTargeting market segment needs with public-good crop breeding investments: A case study with potato and sweetpotato focused on poverty alleviation, nutrition and genderen
dcterms.abstractCrop breeding programs have often focused on the release of new varieties that target yield improvement to achieve food security and reduce poverty. While continued investments in this objective are justified, there is a need for breeding programs to be increasingly more demand-driven and responsive to the changing customer preferences and population dynamics. This paper analyses the responsiveness of global potato and sweetpotato breeding programs pursued by the International Potato Center (CIP) and its partners to three major development indicators: poverty, malnutrition and gender. The study followed a seed product market segmentation blueprint developed by the Excellence in Breeding platform (EiB) to identify, describe, and estimate the sizes of the market segments at subregional levels. We then estimated the potential poverty and nutrition impacts of investments in the respective market segments. Further, we employed the G+ tools involving multidisciplinary workshops to evaluate the gender-responsiveness of the breeding programs. Our analysis reveals that future investments in breeding programs will achieve greater impacts by developing varieties for market segments and pipelines that have more poor rural people, high stunting rates among children, anemia prevalence among women of reproductive age, and where there is high vitamin A deficiency. In addition, breeding strategies that reduce gender inequality and enhance appropriate change of gender roles (hence gender transformative) are also required.en
dcterms.accessRightsOpen Access
dcterms.audienceAcademicsen
dcterms.audienceCGIARen
dcterms.audienceDevelopment Practitionersen
dcterms.audienceDonorsen
dcterms.audienceExtensionen
dcterms.audienceFarmersen
dcterms.audienceGeneral Publicen
dcterms.audienceNGOsen
dcterms.audiencePolicy Makersen
dcterms.audienceScientistsen
dcterms.available2023-03-15
dcterms.bibliographicCitationOjwang, S. O.; Okello, J. J.; Otieno, D. J.; Mutiso, J. M.; Lindqvist-Kreuze, H.; Coaldrake, P.; Mendes, T.; Andrade, M.; Sharma, N.; Gruneberg, W.; Makunde, G.; Ssali, R.; Yada, B.; Mayanja, S.; Polar, V.; Oloka, B.; Chelangat, D. M.; Ashby, J.; Hareau, G.; Campos, H. 2023. Targeting market segment needs with public-good crop breeding investments: A case study with potato and sweetpotato focused on poverty alleviation, nutrition and gender. Frontiers in Plant Science, 14. ISSN 1664-462X. 14 p.en
dcterms.extent14 p.en
dcterms.issued2023-03-15
dcterms.languageen
dcterms.licenseCC-BY-4.0
dcterms.publisherFrontiers Mediaen
dcterms.subjectpoverty alleviationen
dcterms.subjectnutritionen
dcterms.subjectgenderen
dcterms.subjectpotatoesen
dcterms.subjectsweet potatoesen
dcterms.typeJournal Article

Files

License bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.75 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

CIP Journal Articles
CGIAR Initiative on Market Intelligence
CIP Science Goal: Crop Improvement