Consumer preference and willingness to pay for fish farmed in treated wastewater in Ghana

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cg.contributor.crpWater, Land and Ecosystemsen_US
cg.creator.identifierSena Amewu: 0000-0002-2203-5269en_US
cg.creator.identifierPhilip Amoah: 0000-0002-7693-6134en_US
cg.identifier.urlhttp://ageconsearch.umn.edu/bitstream/200415/2/Solomie%20Gebrezgabher-paper.pdfen_US
cg.identifier.wlethemeRecovering and Reusing Resources in Urbanized Ecosystemsen_US
dc.contributor.authorGebrezgabher, Solomie A.en_US
dc.contributor.authorAmewu, Senaen_US
dc.contributor.authorAmoah, Philipen_US
dc.date.accessioned2016-06-23T05:57:54Zen_US
dc.date.available2016-06-23T05:57:54Zen_US
dc.identifier.urihttps://hdl.handle.net/10568/75796en_US
dc.titleConsumer preference and willingness to pay for fish farmed in treated wastewater in Ghanaen_US
dcterms.abstractThe reuse of treated wastewater for aquaculture has been practiced in several countries and has a potential to create a viable fish farming business in low income countries. However, wastewater aquaculture practices which satisfy health and hygiene guidelines and standards will not be viable if consumers are unwilling to purchase fish reared in treated wastewater. In this study we investigate consumers’ preference and willingness to pay for fish farmed in treated wastewater in Ghana. A consumer survey was conducted in Kumasi. We utilize a dichotomous-choice contingent valuation methodology to estimate willingness to pay for fresh Tilapia and smoked Catfish farmed in treated wastewater and analyze factors that affect consumer choice. Consumers in the survey ranked price, size and quality of fish measured by taste and freshness as the most important product attributes influencing their decision prior to purchasing fish. Source of fish is among the least important product attributes influencing consumers’ decision. Results indicate that surveyed consumers generally accept fish reared in treated wastewater if lower prices are offered. Socioeconomic factors such as household income, education and family size significantly determine consumers’ willingness to pay. Furthermore, results indicate that households with children are more likely to pay for smoked Catfish compared to fresh Tilapia indicating that postharvest processing of fish might be perceived as safer and thus increases consumers’ willingness to pay for smoked Catfish. The results of this study provide better understanding of fish consumers’ buying behavior and their perceptions of and attitude towards fish reared in treated wastewater. Moreover, results can contribute to identifying key product attributes that need to be targeted for improvement if sales of fish farmed in treated wastewater is to be achieved.en_US
dcterms.accessRightsOpen Accessen_US
dcterms.bibliographicCitationGebrezgabher, Solomie A.; Amewu, Sena; Amoah, Philip. 2015. Consumer preference and willingness to pay for fish farmed in treated wastewater in Ghana. Paper presented at the AAEA and WAEA [Agricultural and Applied Economics Association and Western Agricultural Economics Association] Joint Annual Meeting, San Francisco, California, USA, 26-28 July 2015. 22p.en_US
dcterms.issued2015en_US
dcterms.languageenen_US
dcterms.subjectwastewateren_US
dcterms.subjectwater reuseen_US
dcterms.subjectaquacultureen_US
dcterms.subjectconsumer behavioren_US
dcterms.subjectuser chargesen_US
dcterms.subjectmodelsen_US
dcterms.subjectsocioeconomic environmenten_US
dcterms.subjecthouseholdsen_US
dcterms.subjectfood consumptionen_US
dcterms.subjectpublic healthen_US
dcterms.subjectfeeding habitsen_US
dcterms.subjectfreshwater catfishen_US
dcterms.subjecttilapiaen_US
dcterms.typeConference Paperen_US

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