Increasing retail sales of healthy foods in Ethiopia: Lessons from MSME surveys in two urban areas

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cg.authorship.typesCGIAR and advanced research instituteen_US
cg.authorship.typesCGIAR single centreen_US
cg.contributor.affiliationInternational Food Policy Research Instituteen_US
cg.contributor.affiliationWageningen University & Researchen_US
cg.contributor.donorCGIAR Trust Funden_US
cg.contributor.initiativeSustainable Healthy Dietsen_US
cg.coverage.countryEthiopiaen_US
cg.coverage.iso3166-alpha2ETen_US
cg.coverage.regionAfricaen_US
cg.coverage.regionEastern Africaen_US
cg.creator.identifierAlan de Brauw: 0000-0002-5045-8939en_US
cg.creator.identifierKalle Hirvonen: 0000-0003-2057-1612en_US
cg.howPublishedGrey Literatureen_US
cg.identifier.projectIFPRI - Markets, Trade, and Institutions Uniten_US
cg.identifier.projectIFPRI - Poverty, Gender, and Inclusion Uniten_US
cg.identifier.publicationRankNot rankeden_US
cg.placeWashington, DCen_US
cg.reviewStatusInternal Reviewen_US
cg.subject.actionAreaSystems Transformationen_US
cg.subject.impactAreaNutrition, health and food securityen_US
cg.subject.impactAreaPoverty reduction, livelihoods and jobsen_US
dc.contributor.authorde Brauw, Alanen_US
dc.contributor.authorHirvonen, Kalleen_US
dc.contributor.authorMekonnen, Daniel Ayalewen_US
dc.date.accessioned2025-01-07T22:07:59Zen_US
dc.date.available2025-01-07T22:07:59Zen_US
dc.identifier.urihttps://hdl.handle.net/10568/168663en_US
dc.titleIncreasing retail sales of healthy foods in Ethiopia: Lessons from MSME surveys in two urban areasen_US
dcterms.abstractThe food environment represents the place in which demand for food meets supply—consumers purchase foods in the food environment, while retailers of the food consumers purchase represent the end of the value chain. In many countries, the food environment is characterized by a large number of micro-, small-, and medium-sized enterprises (MSMEs) who sell the majority of healthy foods. Ethiopia fits this description; among healthy food groups purchased by at least one-third of customers within a given week, at least 88 percent of consumers making purchases by them from MSMEs (de Brauw and Hirvonen 2024). This note summarizes lessons from a set of surveys conducted among 1686 MSMEs likely to sell healthy foods in woreda 8 of Kolfe Keranyo in Addis Ababa and in Butajira town in central Ethiopia in late 2023. The first survey concentrated on listing all businesses selling food in selected areas of the two sample locations; the second survey then asked detailed questions about the business environment and practices of selected MSMEs. The majority of surveyed MSMEs can be characterized as either kiosks or small shops; the next most common were restaurants, followed by street vendors and juice shops (de Brauw et al. 2024).en_US
dcterms.accessRightsOpen Accessen_US
dcterms.audienceAcademicsen_US
dcterms.bibliographicCitationde Brauw, Alan; Hirvonen, Kalle; and Mekonnen, Daniel Ayalew. 2024. Increasing retail sales of healthy foods in Ethiopia: Lessons from MSME surveys in two urban areas. SHiFT Initiative Project Note November 2024. Washington, DC: International Food Policy Research Institute. https://hdl.handle.net/10568/168663en_US
dcterms.extent6 p.en_US
dcterms.issued2024-11en_US
dcterms.languageenen_US
dcterms.licenseCC-BY-4.0en_US
dcterms.publisherInternational Food Policy Research Instituteen_US
dcterms.subjecthealthen_US
dcterms.subjectnutritionen_US
dcterms.subjectfood environmenten_US
dcterms.subjectfood consumptionen_US
dcterms.subjectsmall and medium enterprisesen_US
dcterms.typeBriefen_US

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