Deciphering the socio-cultural and psychological motivations behind consumer hedonic responses: Insights from sweetpotato breeding
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Nakitto, M.; Mayanja, S.; Asasira, M.; Tinyiro, S.E.; Bayiyana, I.; Kisakye, S.; Moyo, M.; Ssali, R.T. 2024. Deciphering the socio-cultural and psychological motivations behind consumer hedonic responses: Insights from sweetpotato breeding. International Potato Center.
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Mariam Nakitto https://orcid.org/0000-0002-4140-7216
Sarah Mayanja https://orcid.org/0000-0002-9698-0036
Samuel Edgar Tinyiro https://orcid.org/0000-0001-6969-5697
Irene Bayiyana https://orcid.org/0000-0002-1233-3692
Mukani Moyo https://orcid.org/0000-0001-5658-2669
Reuben SSALI Tendo https://orcid.org/0000-0002-8143-6564
Sarah Mayanja https://orcid.org/0000-0002-9698-0036
Samuel Edgar Tinyiro https://orcid.org/0000-0001-6969-5697
Irene Bayiyana https://orcid.org/0000-0002-1233-3692
Mukani Moyo https://orcid.org/0000-0001-5658-2669
Reuben SSALI Tendo https://orcid.org/0000-0002-8143-6564