Awareness exposure and technology adoption: the case of orange-fleshed sweetpotato in West Africa.

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cg.authorship.typesCGIAR single centreen_US
cg.contributor.affiliationInternational Potato Centeren_US
cg.contributor.affiliationUniversité de Parakouen_US
cg.coverage.countryGhanaen_US
cg.coverage.countryNigeriaen_US
cg.coverage.iso3166-alpha2GHen_US
cg.coverage.iso3166-alpha2NGen_US
cg.coverage.regionAfricaen_US
cg.coverage.regionWestern Africaen_US
cg.creator.identifierPutri Abidin: 0000-0002-8236-1437en_US
cg.creator.identifierJulius Juma Okello: 0000-0003-2217-2770en_US
cg.creator.identifierEdward Carey: 0000-0003-1007-2529en_US
cg.subject.cipSWEETPOTATOESen_US
cg.subject.cipSWEETPOTATO AGRI-FOOD SYSTEMSen_US
dc.contributor.authorAdekambi, S.en_US
dc.contributor.authorAbidin, P.E.en_US
dc.contributor.authorOkello, J.J.en_US
dc.contributor.authorCarey, E.E.en_US
dc.date.accessioned2019-01-21T23:37:17Zen_US
dc.date.available2019-01-21T23:37:17Zen_US
dc.identifier.urihttps://hdl.handle.net/10568/99134en_US
dc.titleAwareness exposure and technology adoption: the case of orange-fleshed sweetpotato in West Africa.en_US
dcterms.abstractCommonly used innovation adoption models indirectly assume homogenous information flow across farmers, which is often not the case. For new and or not well known technologies such as Orange-fleshed sweetpotato (OFSP) varieties, awareness exposure plays an important role in farmers’ decision to adopt. OFSP varieties have been shown to be highly effective means of combating it at the community level because of its high pro-vitamin A content and its cost effectiveness as compared with fortification and supplementation. Significant efforts, including the implementation of the Jumpstarting Orange-fleshed Sweetpotato project, have been deployed over the last decade in West Africa to promote the production and consumption of OFSP. Observations in the project countries indicating that the usage rate of OFSP among the beneficiaries was extremely high, suggesting a significant link between awareness activities and adoption behavior. Using the counterfactual outcome framework from the modern evaluation approach on 345 and 381 sweetpotato farmers from Ghana and Nigeria respectively, we found that the OFSP adoption rates could have been up to 61 percent in Ghana and 42 percent in Nigeria in 2016 instead of the observed sample adoption rate of 51 and 33 percent if the whole population was exposed to the OFSP varieties. This suggests that there is potential for increasing dissemination rate among population. Our study has showed that the OFSP adoption is influenced by a number of factors, which vary between the study countries. This implies that actions to increase the adoption rate shouldn’t be “one size fits all solution” approach.en_US
dcterms.accessRightsOpen Accessen_US
dcterms.audienceScientistsen_US
dcterms.audienceAcademicsen_US
dcterms.bibliographicCitationAdekambi, S.A.; Abidin, P.E.; Okello, J.J.; Carey, E.E. 2018. Awareness exposure and technology adoption: the case of orange-fleshed sweetpotato in West Africa. 30th International Association of Agricultural Economists Conference. Vancouver (Canada). 28 Jul-2 Aug 2018. 25 pen_US
dcterms.extent25 p.en_US
dcterms.issued2018-08en_US
dcterms.languageenen_US
dcterms.licenseCC-BY-4.0en_US
dcterms.subjectsweet potatoesen_US
dcterms.subjectadoptionen_US
dcterms.subjectconsumer behaviouren_US
dcterms.typeConference Paperen_US

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