Does labelling differentiate products and create price premiums? The case of tomatoes from northeast Nigeria

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cg.authorship.typesCGIAR single centreen_US
cg.authorship.typesCGIAR and developing country instituteen_US
cg.contributor.affiliationInternational Food Policy Research Instituteen_US
cg.contributor.affiliationUniversity of Josen_US
cg.contributor.donorCGIAR Trust Funden_US
cg.contributor.initiativeRethinking Food Marketsen_US
cg.contributor.initiativeFruit and Vegetables for Sustainable Healthy Dietsen_US
cg.coverage.countryNigeriaen_US
cg.coverage.iso3166-alpha2NGen_US
cg.coverage.regionAfricaen_US
cg.coverage.regionSub-Saharan Africaen_US
cg.coverage.regionWestern Africaen_US
cg.creator.identifierFutoshi Yamauchi: 0000-0002-7229-7697en_US
cg.creator.identifierBedru B. Balana: 0000-0002-7344-5743en_US
cg.creator.identifierHyacinth Edeh: 0000-0003-0560-3604en_US
cg.howPublishedGrey Literatureen_US
cg.identifier.projectIFPRI - Markets, Trade, and Institutions Uniten_US
cg.identifier.projectIFPRI - Natural Resources and Resilience Uniten_US
cg.identifier.projectIFPRI - Development Strategies and Governance Uniten_US
cg.identifier.publicationRankNot rankeden_US
cg.placeWashington, DCen_US
cg.reviewStatusInternal Reviewen_US
cg.subject.actionAreaSystems Transformationen_US
cg.subject.impactAreaGender equality, youth and social inclusionen_US
cg.subject.impactAreaNutrition, health and food securityen_US
cg.subject.impactAreaPoverty reduction, livelihoods and jobsen_US
dc.contributor.authorYamauchi, Futoshien_US
dc.contributor.authorDauda, Bawaen_US
dc.contributor.authorBalana, Bedruen_US
dc.contributor.authorEdeh, Hyacinthen_US
dc.contributor.authorShi, Weilunen_US
dc.date.accessioned2025-01-13T21:51:39Zen_US
dc.date.available2025-01-13T21:51:39Zen_US
dc.identifier.urihttps://hdl.handle.net/10568/168929en_US
dc.titleDoes labelling differentiate products and create price premiums? The case of tomatoes from northeast Nigeriaen_US
dcterms.abstractThis note describes a labelling experiment introduced to crates of tomatoes cool transported from the northeast region of Nigeria to Lagos or Port Harcourt. A label was attached to a random sample of crates to ensure that the quality of tomatoes is orthogonal to the labels and the destination market was not informed of the experiment. The label contained the information on (a) the project (IFPRI), (b) the transportation method (cool transportation), and (c) the origin of tomatoes (Jos or Gombe), as shown below. The experiment was conducted in the first rounds from Jos and Gombe (Lagos), and the fifth round from Jos (Port Harcourt). As expected, the labeled crates were priced higher than the unlabeled crates. About 9 to 33% of the sale price is attributed to improved information on the quality of tomatoes via the labels.en_US
dcterms.accessRightsOpen Accessen_US
dcterms.audienceScientistsen_US
dcterms.bibliographicCitationYamauchi, Futoshi; Dauda, Bawa; Balana, Bedru; Edeh, Hyacinth; and Shi, Weilun. 2024. Does labelling differentiate products and create price premiums? The case of tomatoes from northeast Nigeria. CGIAR Initiative on Rethinking Food Markets Technical Report. Washington, DC: International Food Policy Research Institute. https://hdl.handle.net/10568/168929en_US
dcterms.extent13 p.en_US
dcterms.isPartOfCGIAR Initiative on Rethinking Food Markets Technical Reporten_US
dcterms.issued2024-12-31en_US
dcterms.languageenen_US
dcterms.licenseCC-BY-4.0en_US
dcterms.publisherInternational Food Policy Research Instituteen_US
dcterms.subjectpricesen_US
dcterms.subjecttomatoesen_US
dcterms.subjectcapacity buildingen_US
dcterms.subjectlabellingen_US
dcterms.subjectcold chainsen_US
dcterms.subjectexperimental designen_US
dcterms.typeReporten_US

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